READ I’m excited to announce a partnership with the Nashville Fashion Alliance. Here’s what we’ll be covering! Here’s the Announcement from Nashville Fashion Alliance: Data Driven Design Workshop We know it’s hot, but it’s time to start thinking about fall and winter e-commerce sales! Paul Hickey of Data Driven Design is going to offer a…

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READ Recently I’ve been talking more and more with clients about tracking “Quality Web Users.” In Google Analytics, we’re all pretty familiar with “Users” (the amount of people who go to your site during a particular time period) and “Sessions” (the amount of visits that any number of users have on your site during a…

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READ Much as been made recently about Facebook and User Data Protection. I personally don’t watch the news, or really pay attention, as it’s completely out of my control and if I spent time worrying about it or thinking about it I’d be far less efficient and effective as a worker. Now, Google Analytics, on…

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WATCH READ If you own a restaurant, or manage marketing for a storefront location – a product based business – not a service based business – there are certain web design data points and digital marketing analytics that drive what works best for your business in a very specific way. 70%-80% of people viewing your…

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WATCH READ I’m on a mission. I’m on a mission to show marketers the tools available to them to quantify their promotional efforts. Translation – let’s use data to see what’s working – NOT OUR OPINIONS. One such tool is hidden – nested deep – if you will, within Google Analytics – it’s called “Top…

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WATCH   READ When it comes to website design decisions and conversion metrics (how to turn web visitors into web customers,) I talk a lot about Bounce Rate and other engagement metrics, but that’s mainly because most websites on the internet are NOT eCommerce, believe it or not. Or, if they are eCommerce, they’re not…

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