WATCH READ Breathe easy. You don’t want to see your own ad. Here’s why… One of my most frequently asked questions is by clients who don’t understand why they don’t see their own ads when running Adwords campaigns. They’re bidding on the top spot. They’re ready to rock. They search for their own keywords, hoping…

WATCH READ Yo, one question I’ve gotten for years from clients, partners and co-workers, and STILL get all the time, is how to write for SEO. Both conceptually and tactically. From a conceptual standpoint, it always makes sense to write for the user first, establishing a voice that they can relate to and make it…

WATCH READ One of the most common conversations among marketers is – “what size ad do you need?” Google Adwords has changed that game. THANK YOU. My whole thing is, let’s save each other time and money by finding and using tools that can automate meaningless tasks … like … DESIGNING BANNER ADS. I’m not…