A super useful and relevant WordPress "how to" is to make your phone number in your website's main menu clickable / well, "tap-able" for your users on mobile devices.

Our 2018 data download showed that average mobile traffic share is 38.7%, up 5% from 2016, and as high as 80% mobile traffic share in verticals like brick and mortar retail and fashion.

Yet, a thorough eyeball audit of mobile responsive websites show that less than half of phone numbers listed on websites are actually tap-able to call.

Brands shouldn't assume that their web developers are ensuring all phone numbers are hyperlinked to call, especially in main menus, where users will be expecting it (well, users will be expecting it everywhere - let's be honest).

In WordPress, here's how content managers can assure that their main menu links are tap-able to call...

For other hyperlinks outside of the main menu, web content managers can use this html code...

Thanks for reading - and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.