Digital Strategy
Digital Marketing Tip: How To A/B Test Your Email Marketing Campaigns In Mailchimp (Data Driven Daily Tip #198)
WATCH LISTEN READ So I was just getting ready to send out an email marketing blast to a group of 206 marketing directors, VPs of Marketing and CMOs who attended a webinar that I gave recently. The follow up email was to give them a FREE GOOGLE ANALYTICS ASSESSMENT to help them use data to…
Read MoreWeb Design Q and A: How To Communicate Your Web Data To Upper Management
WATCH READ Yo, you ever have someone ask you a question, and it’s a great freaking question, and it makes you think so much while you’re trying to answer it, that you don’t really give your best answer? I mean, your answer is okay, but it doesn’t really help them as much as you know…
Read MoreWeb Design Q and A: What's The Biggest Mistake People Make With Their Data?
WATCH READ My favorite thing about presenting, teaching classes or conducting webinars is the Question and Answer portion. It’s the real time to make sure I provide value to the audience, mostly made up of marketing directors, VPs, CEOs and Small Business Owners. During a recent webinar, I conducted a full Q and A session…
Read MoreTop Three Reasons To Fire Your Biggest Client
READ Attention Digital Agency Owners, Web Design and Development Company CEOs, Custom Software Chiefs and those that run Digital Marketing Companies – have you ever fired a client? I’m not talking about “pricing yourself out of a job,” or petering out of an engagement that isn’t lucrative for you. I know you’ve all done that.…
Read MoreTop 8 Questions About Web Design Data Answered
WATCH READ Now that I’m fully remote, running our Nashville, TN based Web Design and Development company from Valencia, Spain, the chances I get to present to live audiences are few and far between, however, a whole new world has opened up to me to present via live webinar format. My new friends at PowerPost.digital…
Read MoreAttention Marketers: Does Your Web Developer Know About Facebook Events Partner Integrations? (Data Driven Daily Tip #197)
WATCH LISTEN READ Attention Marketers: Does your web developer know about Facebook Partner Integrations? It’s a tool within Facebook Business Manager that makes it super easy for the non-technical marketing person to easily integrate their website conversions, eCommerce or Lead Generation, or even custom events like button clicks and scroll-to-stops, modal window opens, etc. -…
Read MoreWhy You Need To Send Email Marketing Messages More Frequently Than You Think (How To Properly Nurture and Segment Your Lists)
READ As a WordPress designer and developer, I have opted into receive email marketing communications from WooThemes, the company that owns the #1 eCommerce Plug-in for WordPress, WooCommerce. I have an account with them, and as you can imagine, have purchased many products, for both our business, and our clients. So, I’m used to getting…
Read MoreHow To Create A Custom Conversion With The Facebook Pixel (and why you'd want to) Data Driven Daily Tip #196
WATCH LISTEN READ Continuing on in our Facebook Ads Manager / Facebook Events Manager / Facebook Pixel content series, it’s important to truly understand why some Facebook Ads work better than others. Now that you know how to set up the Facebook Pixel, and how to access the Events Manager page and think through how…
Read MoreHow To Use Data From Your Facebook Tracking (Facebook Events Manager Data Overview): Data Driven Daily Tip 195
WATCH LISTEN READ So you installed your Facebook Tracking Pixel a few months (or years) back, right? But have you done anything with it yet? I mean, have you looked at the data it’s giving you, or have you thought about using that data to inform the type of ads to run, and better yet,…
Read MoreATTN Web Developers: Browser Q/A On Apple Watch Isn't Far Away
WATCH READ Admit it, humans are a very funny breed. We all go goo-goo, gah-gah over products like the Apple Watch 3 or 4, which are freaking sweet, of course, with their watchOS 5 web kit integration, which allows for web browsing (kind of) on the watch display itself. First Gen Watch and Apple Watch…
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