Digital Strategy
Digital Marketing Data Says: YOUR AUDIENCE IS ON FACEBOOK!
WATCH READ Stop debating. Look at the data. Your audience is on Facebook. Business owners, entrepreneurs, marketers, seriously. Facebook is just that big and that active, seriously. Stop denying it. You can get as niche as targeting Chefs and other job titles. You can see how many Anesthesiologists are on Facebook and run…
Read MoreThe Business Strategy Behind A/B Testing Your Website
WATCH READ You may have heard of A/B Testing or Split Testing to improve your website’s optimization, but is A/B Testing, really? A/B testing is when you actually send 50% of your web traffic randomly to one variation of your website, and 50% of your web traffic randomly to the “original” version of…
Read MoreDigital Marketing Tip: How To Spend Your Digital Media Budget Wisely
WATCH READ Dear Marketing Directors and Small Business Owners, the first step to spending your digital media budget wisely, is – before you start your campaigns – optimize your website. The simplest way of doing this is to run a heatmap for 2-8 weeks (however long you can stand to wait before you start your…
Read MoreAlexa Skill Development: The First Voice-Based Business Intelligence Dashboard
WATCH READ I’ve blogged about why businesses need Alexa Skills. I think most people think of businesses needing Alexa Skills under the context of creating some new app to sell to consumers, and that’s great, there is and will continue to be a growing market for that. The data shows it. But to me…
Read MoreHow To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211
WATCH LISTEN READ It’s super frustrating to run Google Ads, spending your time and hard earned money as a small business owner or emerging brand marketer only to find that most of your traffic is coming from the absolutely wrong Geo-Location. Are you paying for clicks that will definitely not benefit you? Targeting Your Geolocation…
Read MoreWhen & How To Run An A/B Test On Your Website Using Google Optimize: Data Driven Daily Tip #210
WATCH LISTEN READ We’re redesigning our logo. We can’t decide which logo to pick between the final two options. This is obviously a very important decision for our company and we’ve gathered feedback and input internally and gone through a couple rounds of strategic revisions to get to this point. Sound familiar? Well, instead of…
Read MoreHow To Install Google Optimize And Run A/B Tests On Your Website: Data Driven Daily Tip #209
WATCH LISTEN READ This blog post documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions. This is also known as A/B Testing. While there are several third party tools that…
Read MoreWeb Design Tips: The Ideal Mobile Homepage Layout Based On Data (Lowest Bounce Rates)
WATCH READ According to our 2018 Data Download, an aggregation of more than 325 Google Analytics accounts from real business websites that we’ve been granted access to over the years, the average mobile traffic share is around 38%. Have you looked at your Google Analytics lately to see where your website ranks in terms of…
Read MoreWeb Design & Digital Marketing: The Importance of Optimizing Your Website BEFORE Sending Traffic There
WATCH READ I can’t tell you how many times in the last 15 years of building websites and running digital marketing campaigns that prospective clients have wondered why digital marketing campaigns aren’t working. “My Google Ads campaigns aren’t working.” “Facebook Ads don’t work.” “I get most of my clients via word of mouth anyway.” Okay,…
Read MoreWeb Design Data: Does Your Web Company Know About Using Heatmaps To Drive Web Conversions?
WATCH READ Yo VP of Marketing or Marketing Director (or of course, Small Business Owner)… …does your current “web person” or web company know about heatmapping or why you need to use the data from it to improve your website? Haha. We know the answer. Look, it’s simple. Stop guessing about WHY your website isn’t…
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