WATCH READ I share part of my story about how I dreamed big, but put in a ton of non-glamourous “grunt work” at the beginning of my career. This point of view has never escaped me and I live by this philosophy to this day. I think it’s important for people to think about what…
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WATCH READ Google Analytics can be used to find where your website visitors are located physically, what devices they use when they find your website, and what they actually do when they get to your website. When you have this information, you can also see the differences in website traffic, engagement rates and goal completions…
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WATCH READ Okay, business owners, it’s time to start thinking about building a website that allows you to show your availability for bookings, and allow your customers to make reserve slots, pay online, and manage their own reservations themselves. You don’t have the staff you used to anymore, and you need to be able to…
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WATCH READ In this video I speak to marketers and small business owners about the top questions we get as a digital agency related to small business websites, SEO and traffic growth. Believe it or not, it all revolves around your business truly needing to know your value proposition. What do you bring to the…
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WATCH READ Most people think of Google Analytics as being for data geeks only. They could not be more wrong. Google Analytics is a business tool for marketers, period. In our Data Driven Academy Google Analytics 101 classes, I show marketers, small business owners and aspiring entrepreneurs how to get what they need out of…
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WATCH READ Most eCommerce store owners and merchants will agree that their online store needs to be perfectly SEO Optimized in order to have any chance of success. One area that eludes many small business owners with eCommerce stores, whether Shopify or WordPress WooCommerce is getting the Product Structured Data Schema implemented correctly. This video…
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WATCH READ My wife Kate Hickey (COO of Data Driven Design) and I were invited to speak to high school students at Summit High School in Spring Hill, Tennessee in Spring of 2018. We had just sold our house, our cars, and committed to move to Valencia, Spain for a year. We are now in…
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WATCH READ Marketers and Small Businesses owners have long feared Google Analytics. They’ve generally been smart enough to properly install the tracking code in their website (or at least have their website developer do it for them), but they’ve never really learned how to look for the data that gives them the insights to make…
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WATCH READ WordPress WooCommerce continues to prove why it’s head and shoulders above Shopify, Magento and it’s other eCommerce competitors. Time and time again I’ve been asked by Shopify merchants how they can drive more conversions via traditional digital marketing tactics. Shopify merchants are relying too much on things like Facebook Ads and Google Ads,…
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WATCH READ My mission is to help small business owners with their digital presence. This is the core reason for conducting workshops like the Small Business Website Workshop we held in Nashville, TN in November 2019. The proof is in the data, when you post on Social Media 3-5 times per day, and run a…
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