WATCH READ In the Fall of 2014, I remember Kate and I had just moved into our new house in Spring Hill, TN, and I felt completely broke. That’s basically because we were. We had just spent all of our money on the down payment, and still had some minor credit card debt. Altogether, we…
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WATCH READ The best way to optimize your WordPress Website for Organic Search (SEO) on Google is to use a plug-in called Yoast SEO. Yoast gives WordPress non-technical content managers the ability to add SEO Titles (also known as Search Engine Titles), Meta Descriptions to each page and score them against focus keywords. Yoast makes…
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WATCH READ Rachel and Winfree, a Data Science and Analytics company in Nashville, Tennessee, had me on as a guest on their podcast, Data Tea, to give some web design and SEO tips for small business owners and “solopreneurs” and entrepreneurs trying to build their companies. I also talk about my company and how exactly…
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WATCH READ You can have a website, and it can be fire, but if nobody goes to the website. You’re done-zo! I couldn’t have said it better myself. In a guest speaking appearance at Summit High School in Spring Hill, Tennessee in 2018, Kate Hickey (COO of Data Driven Design and my awesome wife), explain…
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WATCH READ When I was the Director of Marketing at Columbia State Community College from 2007-2011, I really learned a lot, and enjoyed my work, but not my job. I knew that acquiring the skills I was acquiring at the time was what I wanted to be doing, but I knew that the space of…
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WATCH READ Small Business Owners are super savvy. They’re usually very good at just about everything, but not always experts at everything, especially their own company’s digital strategy and web presence. Data Driven Design is the perfect solution for small business owners because we build and launch websites and marketing campaigns based on data, but…
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WATCH READ It’s no secret in a COVID and eventual post-COVID world that in-person live events will never be the same. Even when people are comfortable enough to get together in large groups face-to-face, many companies and small business owners will have realized through 2020 that many in-person networking events were just complete wastes of…
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WATCH READ I asked my friend QuHarrison Terry about why it’s important for any kind of business, organization or personal brand to figure out a way to create content on a daily basis, rather than weekly or monthly, and he had some amazing insights. I also asked him to elaborate on HOW businesses, organizations and…
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WATCH READ How do you go about building a business network by starting with no contacts? Just remember, business success is all about relationships. Start with family or friends, or friends of family members, or family members of friends. Pick one you admire. It doesn’t matter what they do for a living. Pick someone. Ask…
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WATCH READ Gravity Forms is far and away the best way to build forms into your WordPress site. From simple form management in a drag and drop / no code editor, to custom notifications and confirmations, to dynamic shortcodes making it compatible with any theme, that alone should make Gravity Forms better than its competitors,…
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