Data Driven Design
Data Driven Daily Tip: How To Build Facebook Lookalike Audiences
WATCH READ Data Driven Daily Tip – August 18, 2017: If you’ve used Facebook this year (come on, the data shows me you all have – you can’t deny it), chances are you’ve seen an ad for a website you’ve visited recently, or even have seen that add feature products you actually put in your shopping…
Read MoreData Driven Daily Tip: Google Shopping Auction Insights Report
WATCH READ Data Driven Daily Tip – August 17, 2017: I’ve just started talking about Google Shopping and writing about it. Google Shopping has become a critical tool for eCommerce merchants selling direct to consumers online. The first step in setting up a Google Shopping ad, or showing in the organic results for Google Shopping is…
Read MoreData Driven Daily Tip: What Is Google Search Console?
WATCH READ Data Driven Daily Tip – August 16, 2017: If you’ve truly cared about your SEO (Search Engine Optimization) at some point over the last 10 years, then it’s highly likely at least some SEO Expert you’ve talked to has mentioned Google Webmaster Tools, right? How about Google Search Console? No? Well, let’s not overcomplicate…
Read MoreData Driven Daily Tip: What Is Google Adwords Express?
WATCH READ Data Driven Daily Tip – August 15, 2017: What are Google Adwords Express ads? How are they different from regular Google Adwords Ads? Should your business be into them? In this video I take a little shallow dive into the difference between Adwords Traditional Search and Adwords Express. In short, Adwords Express allows you…
Read MoreData Driven Daily Tip: Facebook Audience Insights Tool
WATCH READ Data Driven Daily Tip – August 14, 2017: The Facebook Audience Insights Tool gives amazing data for you to analyze to understand if your audience is on Facebook (and they are). Get smart about your marketing strategy. I’ve been in several meetings with prospective clients who don’t believe their audience is on Facebook.…
Read MoreData Driven Daily Tip: Google Shopping Is Returning Higher Percent On Ad Spend Than Search
WATCH READ Data Driven Daily Tip – August 13, 2017: I totally understand how hard it is sometimes to keep up with the changing atmosphere of Google Adwords. If you’re an eCommerce business selling direct to consumers online, Paid Search – specifically Google Adwords – has to be a huge part of your strategy. But, you…
Read MoreData Driven Daily Tip: Finding The Digital Marketing Podcast
WATCH READ Data Driven Daily Tip – August 12, 2017: Yo yo yo! Are you in desperate need of digital marketing help? Maybe you do or don’t have the budget to hire an agency team like ours who will have your back, or maybe you really want to learn on your own. My digital marketing podcast,…
Read MoreData Driven Daily Tip: Set Up Goals In Google Analytics
WATCH READ Data Driven Daily Tip – August 11, 2017: 9 out of every 10 Google Analytics accounts doesn’t have Goals/Conversions set up. This puts your company at a huge disadvantage not to have Goals set-up. Goals allow you to track qualified web visits and conversions, and attribute them back to a referral source. In…
Read MorePodcast Episode 14: Making The Most of My Drive Time
Listen Read Making the most of my drive time from my home to my office in East Nashville, talking: Data Driven Decision Making Expanded Text Ads in Google Adwords Enable Your Demographics and Interest Reports Why do we look at things so Micro? Thanks for listening! Any feedback is welcome and I’m always looking for…
Read MoreData Driven Daily Tip: Expanded Text Ads in Google Adwords
WATCH READ Data Driven Daily Tip – August 10, 2017: Expanded Text Ads or “ETAs” are getting about 10x the amount impressions and 5x the amount of clicks in our clients’ Google Adwords accounts as the old format ads. When we A/B test, the results are clear. We highly recommend converting all of your old…
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