Data Driven Daily Tip: What Is Google Search Console?

By: Paul Hickey, Founder and Lead Strategist

Data Driven Daily Tip – August 16, 2017: If you’ve truly cared about your SEO (Search Engine Optimization) at some point over the last 10 years, then it’s highly likely at least some SEO Expert you’ve talked to has mentioned Google Webmaster Tools, right?

How about Google Search Console? No?

Well, let’s not overcomplicate things, they’re the same thing.

And basically, they’re there to help digital marketers, webmasters and IT folks (ahem, let me rephrase that – all business people) take some responsibility for their website’s search engine health.

I often refer to Webmaster Tools as a friendly first or second grade teacher that helps you understand your math story problem and works you through it to get the correct answer.

Google Webmaster Tools (now known as Search Console) and Bing’s version, has it’s own ability to allow anyone with a website to verify their site by placing a snippet of code in it from Google (allowing Google to understand and acknowledge that the website exists), submit a sitemap (essentially making Google come crawl the content on the pages of your site), and submit a Fetch request (to index the pages on your site).

Taking these actions after launching your site, and after content is updated regularly on your site, will drastically and incrementally improve your SEO over time.

This is just the beginning of what Google Search Console can do for you. Check out the video, as well as open the podcast app on your phone and search “Paul Hickey” for more.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.