Posts by Paul Hickey
Data Driven Daily Tip: How Often Should I Post On Facebook?
WATCH READ Data Driven Daily Tip – August 25, 2017: One of the most common trepidations business people have about social media is post frequency. “How Often Should I Post On Facebook?” is one of the most frequent questions I get asked. No, I mean, “really? That much? 3-5 times per day?” We realize it’s quite…
Read MoreData Driven Daily Tip: Google Adwords Power Editor
WATCH READ Data Driven Daily Tip – August 24, 2017: Recently, Kasie, one of our Google Adwords Gurus, showed me the Google Adwords Power Editor Tool. We were faced with a situation where our client had given us access to the wrong Adwords account via our Master Client Center account, and we had done all the…
Read MoreData Driven Daily Tip: Google Search Console Says SSL Needed
WATCH READ Data Driven Daily Tip – August 23, 2017: We’ve already emailed all of our hosting clients and let them know that the debate is over. Not only will having an SSL certificate on your website simply help you with your SEO anymore, but your entire reputation may be damaged if you don’t have an…
Read MoreData Driven Daily Tip: Birthday Edition
WATCH READ Data Driven Daily Tip – August 22, 2017: I had to do a Data Driven Daily tip for my birthday, where I basically just said how old I am and that this is just the beginning, which could really mean any number of things. Was this actually a tip? You decide. Paul Hickey has…
Read MoreData Driven Daily Tip: Google Adwords First Position Bid
WATCH READ Data Driven Daily Tip – August 21, 2017: If you’ve followed our content or worked with us, you know how we feel about reaching that first position bid in Google Adwords. As a Google Adwords Agency, we pride ourselves on applying data from real experiences. We know that when we bid on the first…
Read MoreSEO Tip: Google Says It's Time For SSL To Be Required – Starting October 2017
READ Chances are you already knew (and it’s cool if you didn’t) that Google gives a slight nod to websites with SSL certificates over those that don’t have the shield installed. For less than $100/year, it has made sense for the last few years to get the Secure Socket Layer on your website, because even…
Read MoreSpring Hill, TN Chamber of Commerce Keynote
READ Thanks to the Spring Hill Chamber of Commerce for having Kate Hickey and I as Keynote Presenters at the August 2017 Chamber Luncheon. We worked with three Spring Hill businesses on their social media strategy for three months leading up to the event, pro bono. The results were incredible. Thanks to Anette at Rhino…
Read MoreData Driven Daily Tip: How To Build Facebook Lookalike Audiences
WATCH READ Data Driven Daily Tip – August 18, 2017: If you’ve used Facebook this year (come on, the data shows me you all have – you can’t deny it), chances are you’ve seen an ad for a website you’ve visited recently, or even have seen that add feature products you actually put in your shopping…
Read MoreData Driven Daily Tip: Google Shopping Auction Insights Report
WATCH READ Data Driven Daily Tip – August 17, 2017: I’ve just started talking about Google Shopping and writing about it. Google Shopping has become a critical tool for eCommerce merchants selling direct to consumers online. The first step in setting up a Google Shopping ad, or showing in the organic results for Google Shopping is…
Read MoreData Driven Daily Tip: What Is Google Search Console?
WATCH READ Data Driven Daily Tip – August 16, 2017: If you’ve truly cared about your SEO (Search Engine Optimization) at some point over the last 10 years, then it’s highly likely at least some SEO Expert you’ve talked to has mentioned Google Webmaster Tools, right? How about Google Search Console? No? Well, let’s not overcomplicate…
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