WATCH LISTEN READ It’s super frustrating to run Google Ads, spending your time and hard earned money as a small business owner or emerging brand marketer only to find that most of your traffic is coming from the absolutely wrong Geo-Location. Are you paying for clicks that will definitely not benefit you? Targeting Your Geolocation…
Read MoreWATCH LISTEN READ We’re redesigning our logo. We can’t decide which logo to pick between the final two options. This is obviously a very important decision for our company and we’ve gathered feedback and input internally and gone through a couple rounds of strategic revisions to get to this point. Sound familiar? Well, instead of…
Read MoreWATCH LISTEN READ This blog post documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions. This is also known as A/B Testing. While there are several third party tools that…
Read MoreWATCH READ According to our 2018 Data Download, an aggregation of more than 325 Google Analytics accounts from real business websites that we’ve been granted access to over the years, the average mobile traffic share is around 38%. Have you looked at your Google Analytics lately to see where your website ranks in terms of…
Read MoreWATCH READ I can’t tell you how many times in the last 15 years of building websites and running digital marketing campaigns that prospective clients have wondered why digital marketing campaigns aren’t working. “My Google Ads campaigns aren’t working.” “Facebook Ads don’t work.” “I get most of my clients via word of mouth anyway.” Okay,…
Read MoreWATCH READ Yo VP of Marketing or Marketing Director (or of course, Small Business Owner)… …does your current “web person” or web company know about heatmapping or why you need to use the data from it to improve your website? Haha. We know the answer. Look, it’s simple. Stop guessing about WHY your website isn’t…
Read MoreWATCH LISTEN READ This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important? 1. If you’re a small business owner, this should be your easy, go-to tool to compare the data across all of your Facebook Ads and Campaigns to see not only which are performing…
Read MoreWATCH LISTEN READ B2B Marketing is not that much different from eCommerce Marketing, really, from a tactical perspective that is. Facebook Ads is the best example of a platform that is tailor made for doing both very effectively. Our Facebook Ads eCommerce Series gets into that in detail. But every once in a while, a…
Read MoreWATCH LISTEN READ There’s nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you’re paying one quarter of the price for link clicks on that day than other days. Or finding out that you’re paying half the cost for Males age 35-44…
Read MoreWATCH LISTEN READ One of the best content strategies is to have an open dialog with your audience, no matter the size. For example, my audience is tiny. To say “niche” is to be extremely nice. Small Business Owners, Marketers and Digital Strategy Geeks. For example, I’ve been posting videos on YouTube for a little…
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