WTF?
WTF GOOGLE? Changes To Google Groups – What Does This Mean? Data Driven Daily Tip 267
WATCH LISTEN READ WTF Google? You’re changing Google Groups? What’s with these emails you keep sending to Small Business Owners about changes to GSuite? Our clients have asked several times for clarification on what these messages mean and what they need to do. So I’m breaking it down in this video. What do these changes…
Read MoreWTF Is A Google Beacon And What Can It Do For My Business? Data Driven Daily Tip 239
WATCH LISTEN READ I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns…
Read MoreWTF Facebook? What Do Marketers Need To Do About First Party Cookie Tracking? Data Driven Daily Tip 226
WATCH LISTEN READ So I know that if you’re a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you’re confused AF by this email you just received sometime around October 5, 2018. The email references the fact that starting October 24, 2018, Facebook will be offering businesses the…
Read MoreWTF Google? What is Firebase? New Way To Set Up Google Analytics For Mobile Apps – Data Driven Daily Tip 225
WATCH LISTEN READ WHAT IS GOOGLE FIREBASE? Attention marketers and small business owners, Google has changed the way we need to track Mobile App Analytics. What The Ef Google? Why do you keep changing things on us? Google’s newest change (without telling anyone), is how to set up analytics tracking on mobile applications. Out with…
Read MoreHey Google: WTF Is Mobile-First Indexing And What Does This Email Mean?
READ ATTN Small Business Owners and Marketers: Have You Seen This Email? Basically, it’s another “WTF, Google?” email. I mean if you received it, that’s good, because it means that your site is verified with Google Search Console / Webmaster Tools, perhaps the best SEO Tool available. And if you didn’t receive it, it doesn’t…
Read MoreSEM WTF? What is Parallel Tracking In Adwords? Data Driven Daily Tip 179
WATCH LISTEN READ So you know I’m a total geek, but even I stop sometimes and say “WTF Google? Why are you making things so complicated.” But, we can’t sit and complain about it, we have to just figure things out, so case in point – WTF is Parallel Tracking and why are Google Adwords…
Read MoreSEO WTF? Google Search Console's Emails Explained
READ Congratulations! You’re part of history. Welcome to the first ever “SEO WTF?” blog post. After 12 years of SEO work, I’m finally realizing that SEO is actually simple now. SEO Rule 1: Google is Confusing. SEO Rule 2: The DATA in Google Search Console is the only thing that matters. The result: My new…
Read MorePodcast Episode 8: Digital Strategy Talk (Real Audio From A Client Call)
Listen Read I had a ton of fun doing this one. I basically found myself having similar conversations with prospective clients about what the heck digital strategy is. It’s such a vague term. I get why people might be like “WTF?” I’m more than happy to break it down all the time, but I recorded…
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