Posts Tagged ‘Google Analytics’
How To Use Google Analytics Over Optimize To A/B Test Your Website: Data Driven Daily Tip 255
WATCH LISTEN READ Now, WHY would you want to use Google Analytics, instead of Google Optimize? I’ve blogged and vlogged a lot about Google Optimize and have used it a ton for both Data Driven Design and our clients, and it is an amazing A/B testing tool. But Optimize is meant for true “experiments” like…
Read MoreDifferentiator #1: Data (Over Opinions)
READ In 2011, when I was hired by an agency in Nashville to perform Digital Strategy, SEO and Web Design and Development services for clients, it became super clear to me on my first projects, that everything was always at risk. Let me explain. The owner of a small business runs the ship. He or…
Read MoreDifferentiator #2: Staying Ahead Of The Client – The Endless Pursuit Of Becoming The Best Client Services Company
READ In the relentless, never-ending pursuit of becoming the best client services company, period – we have a differentiator at Data Driven Design, something we call “Staying Ahead Of The Client.” We strive to Anticipate, Research and Communicate. We strive to Answer the question before it’s asked. Now, before you go all literal on me,…
Read MoreDifferentiator #3: Response Time – How To Pick A Web Design Company
READ We recently held our all-company meeting, and went over our company principles and differentiators. One topic that had been up for discussion all year, and was put to bed during these meetings is that of the expectation around response time. To be fully transparent, if we haven’t addressed your inquiry or correspondence related to…
Read MoreDifferentiator #4: ROI-Focus – What To Look For In A Web Design Company
READ As it relates to a Web Design and Development project, there are dozens of companies you can hire that will build you a website. As I’ve said before, a 14 year old could build you a website. But not many web design companies or digital agencies – and certainly not any 14 year olds…
Read MoreDifferentiator #5: Business Strategy – Traits Of A Successful Web Design Company
READ Whether you’re looking for a Web Design and Digital Marketing agency, or your business is performing these services in-house, it’s super important not to lose sight of your business strategy. Build with purpose. Don’t get caught up in “fancy.” As a creative/marketer, it’s easy to get caught up in how “perfect” things look, how…
Read MoreHow To Add An Admin To Your Google Analytics Account: Data Driven Daily Tip 232
WATCH LISTEN READ Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and…
Read MoreWTF Google? What is Firebase? New Way To Set Up Google Analytics For Mobile Apps – Data Driven Daily Tip 225
WATCH LISTEN READ WHAT IS GOOGLE FIREBASE? Attention marketers and small business owners, Google has changed the way we need to track Mobile App Analytics. What The Ef Google? Why do you keep changing things on us? Google’s newest change (without telling anyone), is how to set up analytics tracking on mobile applications. Out with…
Read MoreHow To Set Up eCommerce Tracking In Google Analytics for WooCommerce: Data Driven Daily Tip 224
WATCH LISTEN READ Attention marketers and small business owners. If you own an eCommerce website and are selling products regularly online, you need to have eCommerce tracking set up in Google Analytics. This is typically super simple to do with Google Analytics, but sometimes there’s some additional coding required on your website so that the…
Read MoreHow To Create A Conversion Optimized Website: Designing With Data
READ I knew when I met with the folks at Nashville Design Week in July that it would be hard for me to participate in a presentation in November from my new home in Valencia, Spain (my family and I moved in August), but thankfully I have amazing teammates, including Chris Toomajanian and Tanner Boriack,…
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