Posts Tagged ‘Google Adwords Express’
How To Set Up Google Ads And Run Smart Campaigns
As a web developer and digital strategist, I’ve worked with hundreds of businesses over the last 15 years, and just about every single one has either asked me about Google Ads or paid me to run a campaign for them or show them how to set up a campaign.
Read MoreWhich Is Better? Google Adwords vs. Google Adwords Express
WATCH LISTEN READ Which should your small business choose? Google Ads or Google Adwords Express? This is one of my favorite questions, and I answer it pretty emphatically in this keynote at the Mt. Juliet Chamber of Commerce Small Business Boom (during the Q/A Session at the end). Thanks for reading, watching and listening, and…
Read MoreWebsite Design and Digital Marketing Tips for Fashion Brands
WATCH READ Specific Tactics for Fashion Brands to use to improve their website design and digital marketing net new customer acquisition. I spoke to the Nashville Fashion Alliance, and showed owners and marketers of several emerging fashion brands and small businesses the data relevant to fashion industry websites and digital marketing strategies. In doing my…
Read MoreWTF Google? More Reminder Emails About The Same Stuff? Digital Marketing Help
WATCH READ Nobody likes a clogged email inbox. In fact, it kind of takes a long time for even the most efficient people to organize their emails, let alone reply to all of them in a timely manner, but I digress. The point here is, our friendly neighborhood Googlers continue to clog our email inboxes.…
Read MoreWhat Are Google Beacons And Why Did My Business Randomly Get One?
READ I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns for Small…
Read MoreSEM WTF? What is Parallel Tracking In Adwords? Data Driven Daily Tip 179
WATCH LISTEN READ So you know I’m a total geek, but even I stop sometimes and say “WTF Google? Why are you making things so complicated.” But, we can’t sit and complain about it, we have to just figure things out, so case in point – WTF is Parallel Tracking and why are Google Adwords…
Read MoreThe Difference Between GeoTargeting and GeoFencing
READ There’s no question that the geography of a particular person has put them into a specific bucket related to a brand’s digital marketing strategy. The two most common uses of a user’s geographic location on their particular device (desktop including mobile) are: Geolocation-based ads (Geo-Targeting) GeoFencing-based ads/offers To a user/customer, they probably feel pretty…
Read MoreGoogle Adwords To Become "Google Ads" – What Does This Mean For Marketers?
WATCH READ Good for Google. They’re rebranding Google Adwords to “Google Ads,” but it doesn’t seem to just be an aesthetic rebrand. It appears that it will actually mean something to marketers and digital strategy practitioners and everyone from CMOs to Small Business Owners. The announcement on the rebrand is here, and the announcement on…
Read MoreThe Ideal Small Business Digital Marketing Mix
WATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…
Read MoreGoogle Adwords Express: How To Pick The Right Ad Objective
WATCH READ What do you want people to do? Call Your Business? Visit Your Storefront? Take Action On Your Website? When getting stuck at that first screen of creating a Google Adwords Express Ad – just pick one and go. 🙂 I’m all about finding what works to generate business for any company. The data…
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