WATCH READ Data Driven Daily Tip – August 18, 2017: If you’ve used Facebook this year (come on, the data shows me you all have – you can’t deny it), chances are you’ve seen an ad for a website you’ve visited recently, or even have seen that add feature products you actually put in your shopping…
Read MoreWATCH READ Data Driven Daily Tip – August 14, 2017: The Facebook Audience Insights Tool gives amazing data for you to analyze to understand if your audience is on Facebook (and they are). Get smart about your marketing strategy. I’ve been in several meetings with prospective clients who don’t believe their audience is on Facebook.…
Read MoreWATCH …but the saga isn’t over yet. No, no. You still need to go into your Facebook Business Manager after your client or co-worker has accepted your request and add yourself.That looks like this… READ I’ve been using Facebook Business Manager for about a year. It was launched by Facebook to make it…
Read MoreWATCH READ It’s not easy to explain what digital strategy is. It’s such a broad term and I think many agencies struggle to get a handle on it. To me, it’s simple though. Digital strategy = growing your business. To grow your business, you need to know your audience. You need to know where your…
Read MoreWATCH READ We tried an experiment recently to see how much extra engagement long from blog posts actually copied and pasted into Facebook posts would get, vs. a simple 1-2 sentence intro and a link to the blog post. The results are pretty interesting. Essentially, we found that when you write an entire blog post…
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