Posts Tagged ‘Facebook Business Manager’
Is Your Digital Marketing Company Split Testing (A/B Testing) Your Facebook Ads?
READ A couple years ago, I tried Split Testing (A/B Testing) a Facebook Ad. There were two different pieces of creative served up to the same audience. The feature was in BETA, I believe, because it didn’t work properly. It served up both versions of the ad, but in order to get enough traffic to…
Read MoreHow To Choose The Right Facebook Page Template For Your Business
READ So you may have received an email from Facebook recently that looked like this… If you’re a services based company, like a digital agency, a law firm, an accounting firm, or consulting company of some kind, the Standard and Services Facebook templates really don’t differ. But we did see this message come through for…
Read MoreHow To Add An Admin To Your Facebook Page
WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) It’s kind of crazy that most people still don’t know how to do this, but here it is! Very utilitarian. The reason you need to know this as a marketer, is because performing this action is still the easiest way to become an admin…
Read MoreYou Can't Say "Crap" In A Facebook Ad
READ This blog post is NOT meant to be about Facebook Ad Policies. It’s really just about one instance, that was surprising to me, in which I wanted to use a particular word in a Facebook Ad, mainly to make a point that I would make in a meeting or on a phone call with…
Read MoreFacebook Now Requiring Consent for Custom Audiences
READ You may be reading a bunch of headlines about changes to Facebook Custom Audiences, Facebook having to change their policies, and this, that and the other. Yes, it’s true, Facebook now requires “consent” for advertisers like us and our clients to use the custom audience feature that we all covet and talk about at…
Read MoreWhy Marketers Need To Know About The New Facebook Collaborations Manager
READ You know that there are tens of thousands of Americans that get paid to show products and talk about services in their Instagram and Facebook posts, right? Like, it’s real. If you’re a Facebook/Instagram hater (and I know a lot of you marketers are but don’t really admit it), or if you just feel…
Read MoreHow To Duplicate Your Facebook Ads In Ads Manager
WATCH READ Time Saving Tips For Digital Marketers Are you running Facebook Ads? There’s a quick way to duplicate your campaign or ad set, keep your creative the same and change your targeting, schedule and budget – OR keep your targeting, schedule and budget the same but change your creative for testing. Thanks for reading,…
Read MoreCommon Facebook Issue: Why Can't I Post On My Facebook Phone App After I Set Up Facebook Business Manager
READ I know this one well. You’re a brand manager or marketing manager of a pretty solid size small enterprise company. You’re responsible for posting to your company’s Facebook account. More often than not, out of convenience, you’ve chosen to make posts to said business page from your mobile device in the regular Facebook app.…
Read MoreHow To Install A Facebook Pixel In A Shopify Site
WATCH READ So by now you’ve surely heard about the Facebook Pixel and what it does, right? Okay, maybe you’re confused, and I get it, so here goes: The Facebook Pixel is a snippet of code that every website should have on it for two reasons: 1. It allows you to deploy Facebook ads…
Read MoreHow To Manage Multiple Business Locations With One Facebook Page
WATCH READ So this one is super relevant to brand marketers for franchises or any kind of chain (restaurants, coffee shops, office supply stores, cell phone companies, retail stores) – any business with multiple business locations. If you’re frustrated with multiple business pages representing each store location of your brand, you can and should create…
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