WATCH LISTEN READ Emily has an interesting background as a former fashion model in New York City. After growing up in Minnesota, she moved to NYC, dominated the fashion world, then found a love for blogging and social media around 2004-2007 as MySpace, Twitter and Facebook started to take over the digital landscape. As an…
Read MoreWATCH READ Over the last couple years, when I have talked to clients and prospective clients about Facebook Ads, there has been an immediate sense of disappointment and skepticism. To those that don’t immediately get it, I always show the data, proving – beyond a shadow of a doubt, that their audience is on Facebook.…
Read MoreWATCH READ Are your company’s Facebook Ads making money? Do you even know? Your digital agency or the person in-house running your Facebook Campaigns needs to know how to set-up purchase objective based ads, but perhaps most importantly, how to set the right columns in Facebook Ads Manager to determine whether or not those ads…
Read MoreWATCH READ The reason I positioned the headline of this blog in this manner, “Does Your Facebook Ads Company Know?” is because you really do have to be a practitioner of this craft on a daily basis to know these things. Facebook Ads Manager is like a culmination of 40 different car engines from different…
Read MoreWATCH READ I got asked an interesting question in a recent Data Driven Academy class – “how do I create a SECOND Facebook Business Manager Account” – here’s the not-so-secret sauce. Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics…
Read MoreWATCH READ Data Driven Daily Tip – September 8, 2017: We’ve been getting a lot of questions about Facebook Power Editor lately. In fact, at Data Driven Academy, we received several more. Facebook Power Editor is a pretty sweet tool, and in the video below I talk about it in general terms, specifically who should use…
Read MoreREAD Thanks to the Spring Hill Chamber of Commerce for having Kate Hickey and I as Keynote Presenters at the August 2017 Chamber Luncheon. We worked with three Spring Hill businesses on their social media strategy for three months leading up to the event, pro bono. The results were incredible. Thanks to Anette at Rhino…
Read MoreWATCH READ Data Driven Daily Tip – August 14, 2017: The Facebook Audience Insights Tool gives amazing data for you to analyze to understand if your audience is on Facebook (and they are). Get smart about your marketing strategy. I’ve been in several meetings with prospective clients who don’t believe their audience is on Facebook.…
Read MoreWATCH …but the saga isn’t over yet. No, no. You still need to go into your Facebook Business Manager after your client or co-worker has accepted your request and add yourself.That looks like this… READ I’ve been using Facebook Business Manager for about a year. It was launched by Facebook to make it…
Read MoreListen Read It’s pretty crazy how many times recently I’ve been asked by clients about Facebook Business Manager. I absolutely love it and swear by it now that I know how to use it, but for a while there I wasn’t sure how to communicate with clients to even get things off the ground. You…
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