WATCH LISTEN READ Did you know that the data says in order to get conversions on your website, your visitors need to return anywhere from 3-5 times? This means, if you think you’re going to sell people products or services the first time they visit your website, you’re sorely mistaken. As a result, you need…

WATCH LISTEN READ Believe it or not, starting a new eCommerce website and getting conversions is one of the hardest things to do. Improving your website design and functionality is only about 20% of the battle. Assuming the product(s) you’re selling is/are good and there’s a market for them, you’ll now need to begin the…

WATCH LISTEN READ The data says that Instagram Stories are where your consumers and clients attention are. Regardless of your target persona, audiences are flooding to Instagram, and if you’re not posting to your Story, you’re barely visible on the platform. The metrics I’ve tested to gain this knowledge are: Story Views vs. Profile Views…

WATCH LISTEN READ Facebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you’d want to) – Data Driven Daily Tip 257 I’ve been using Facebook Ads SUPER ACTIVELY since 2016. I mean, I’ve run every single kind of Facebook Ad known to man or woman, and I continue to be…

WATCH LISTEN READ ECommerce Marketers and Small Business Owners, this one is for you. Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you…

WATCH LISTEN READ If Facebook Ads aren’t working for your Service Based business, then you’re doing it wrong. Period. We’ve been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience based on Facebook Job Title Targeting, and it’s working. There’s a specific type of ad in Facebook that’s actually…

WATCH LISTEN READ There’s nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you’re paying one quarter of the price for link clicks on that day than other days. Or finding out that you’re paying half the cost for Males age 35-44…

WATCH LISTEN READ One of the best content strategies is to have an open dialog with your audience, no matter the size. For example, my audience is tiny. To say “niche” is to be extremely nice. Small Business Owners, Marketers and Digital Strategy Geeks. For example, I’ve been posting videos on YouTube for a little…

Posts Tagged ‘facebook ads ecommerce series’

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