READ A while back I set out on a mission to implement a content strategy. To me, it is simple – “start doing exactly what you’re advising your clients to do.” Time after time I’d hear myself tell our clients – “you need to research what types of content your target audience is connecting with,…

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READ In a somewhat hilarious moment in a client meeting a couple weeks ago, I was asked… So Paul, “What’s your take on 280 vs. 140?” I froze, not knowing what the hell just happened, then I realized the client was talking about the recent increase in Twitter characters from 140 per tweet to 280…

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