The number one comment or concern about their podcast was always audio quality.
I'll never knock anyone for wanting to put out quality content, but podcasts aren't always meant to be fancy.
Let's be honest, we're just talking and listening, it's that simple. The data shows that my most listened to podcasts are the ones where I'm giving the audience information they've never heard before, and to be frank, they happen to be the ones in which I've totally disregarded any kind of audio quality.
The proof is in the data, and it makes sense - CONTENT QUALITY over AUDIO QUALITY in your podcast.
To that end, the number one objection I get from business owners who don't think they can start a podcast is about time. They don't think they have time to do it. Well, I'm constantly preaching about this app called Anchor.fm, which totally throws the "time excuse" out of the window.
In this podcast, I'm literally at the VoiceCon conference and I decide to record myself asking panelists questions that I think are interesting. Then I add an intro and outro on Anchor.
Boom. Podcast Episode 45.
With me and Justine Bloome (Chief Strategy Officer, VaynerMedia), Naomi Makofsky (Global Product Partnerships, Google Assistant, Google), Devin Nagy (Director, Technology and Emerging Platforms, Diageo), Mike Mignano (CEO, Anchor), Ryan MacInnis (Director of Marketing, Voysis), as well as Ken Lagana (Head of Sales, Panoply).
Thanks for reading, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.