WATCH READ Stop debating. Look at the data. Your audience is on Facebook. Business owners, entrepreneurs, marketers, seriously. Facebook is just that big and that active, seriously. Stop denying it. You can get as niche as targeting Chefs and other job titles. You can see how many Anesthesiologists are on Facebook and run…
Read MoreWATCH LISTEN READ This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important? 1. If you’re a small business owner, this should be your easy, go-to tool to compare the data across all of your Facebook Ads and Campaigns to see not only which are performing…
Read MoreWATCH LISTEN READ B2B Marketing is not that much different from eCommerce Marketing, really, from a tactical perspective that is. Facebook Ads is the best example of a platform that is tailor made for doing both very effectively. Our Facebook Ads eCommerce Series gets into that in detail. But every once in a while, a…
Read MoreWATCH LISTEN READ There’s nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you’re paying one quarter of the price for link clicks on that day than other days. Or finding out that you’re paying half the cost for Males age 35-44…
Read MoreWATCH LISTEN READ One of the best content strategies is to have an open dialog with your audience, no matter the size. For example, my audience is tiny. To say “niche” is to be extremely nice. Small Business Owners, Marketers and Digital Strategy Geeks. For example, I’ve been posting videos on YouTube for a little…
Read MoreWATCH READ Nobody likes a clogged email inbox. In fact, it kind of takes a long time for even the most efficient people to organize their emails, let alone reply to all of them in a timely manner, but I digress. The point here is, our friendly neighborhood Googlers continue to clog our email inboxes.…
Read MoreWATCH LISTEN READ Thank you Smash Balloon. When a WordPress plug-in really works, IT REALLY WORKS. Smash Balloon’s FREE Instagram Feed plug-in, is what we’ve started to use on all of our client websites that want to have an Instagram Feed. It’s easy for Digital Marketers and WordPress Content Managers to do on their own.…
Read MoreWATCH READ Executives, CEOs, CMOs, VPs of Marketing and Small Business Owners, I’ve prepared this video for you to see how to create nice imagery to post on Instagram and Facebook. I know what you’re thinking (I don’t have time to do this). But, you agree that you need to be creating content every day,…
Read MoreWATCH LISTEN READ Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let’s be honest, that’s how most of you feel about creating and publishing business content every…
Read MoreREAD I remember I was walking past my father-in-law while he was searching online for a restaurant to make reservations at for his wedding anniversary, and each time he’d hit a search engine (Google) results page, he’d see an OpenTable result. OpenTable was dominating both the paid and organic results for just about every restaurant…
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