WATCH READ Recently, I was fortunate enough to be asked back to the Nashville Fashion Alliance to conduct a free Data Driven Digital Marketing and Web Optimization MasterClass for Members. It was awesome, and I’m pumped to be able to share the full video here for you all. It really does walk through all of…

WATCH READ Pay attention Small Business Owners, eCommerce Marketers and B2B Professional Service Marketers, you need to be doing this! The Major Facebook Tool that is available NOW for all of us is the Facebook Video Creation Kit. The Video Creation Kit allows you to go into Facebook Ads Manager and build video ads using…

WATCH READ Facebook has launched two new features to advertisers that are available now. One of them is AR (Augmented Reality Ads). When most people think of AR (Augmented Reality), they think of expensive fancy goggles (which is actually VR – Virtual Reality) or glasses / contact lenses, etc. But AR is really just the…

READ Hola mis amigos de negocios! Translation: Hello, my business friends. It’s true I’ve talked and written a lot about the data showing that Facebook Ads have a better CPM and Cost Per Click than LinkedIn for B2B Advertising. However, it’s important for your business to have a consistent LinkedIn presence, and even to take…

READ We’ve done a lot of work over the last 5+ years with eCommerce websites. From designing and developing websites on both WordPress WooCommerce and Shopify and/or supporting with Digital Strategy / Digital Marketing for companies that sell products like men’s apparel, family multivitamins, cupcakes, high fashion products, guitar amplifiers, AEDs, signage, cowboy boots, office…

READ So you may have received an email from Facebook recently that looked like this… If you’re a services based company, like a digital agency, a law firm, an accounting firm, or consulting company of some kind, the Standard and Services Facebook templates really don’t differ. But we did see this message come through for…

WATCH LISTEN READ We’ve been bullish on Instagram since early in 2017 when we realized the sheer volume of active users and the amount of attention those users are giving to the platform. We’re big on building up your company’s content strategy, then deploying pieces of it consistently on Instagram. Our 2018 Data Download showed…

WATCH LISTEN READ Oh boy, PLEASE tell me your business is on Instagram. If it’s not, you need to start TODAY. Not only is there 1 BILLION monthly active users on the platform, but it’s really honestly very fun to use. It may be the single best content management and content creation platform that exists…

WATCH LISTEN READ Believe it or not, the number one excuse (after “we don’t have enough time to do that”) from brand marketers and small business owners as to why they don’t consistently post on Instagram is: “we don’t know what to talk about, we’re not that interesting.” This is AFTER they’ve finally realized that…

WATCH LISTEN READ What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, initially. 🙂 I kid. You see, when you go in to analyze the performance of your Facebook Ad in terms of generating sales to your eCommerce website, you need to go in and…

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