WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) It’s kind of crazy that most people still don’t know how to do this, but here it is! Very utilitarian. The reason you need to know this as a marketer, is because performing this action is still the easiest way to become an admin…

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READ There’s no question that the geography of a particular person has put them into a specific bucket related to a brand’s digital marketing strategy. The two most common uses of a user’s geographic location on their particular device (desktop including mobile) are: Geolocation-based ads (Geo-Targeting) GeoFencing-based ads/offers To a user/customer, they probably feel pretty…

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READ This blog post is NOT meant to be about Facebook Ad Policies. It’s really just about one instance, that was surprising to me, in which I wanted to use a particular word in a Facebook Ad, mainly to make a point that I would make in a meeting or on a phone call with…

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READ You may be reading a bunch of headlines about changes to Facebook Custom Audiences, Facebook having to change their policies, and this, that and the other. Yes, it’s true, Facebook now requires “consent” for advertisers like us and our clients to use the custom audience feature that we all covet and talk about at…

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WATCH READ Would you really automate your personal posts through Buffer or Hootsuite? I understand why businesses want to automate this process, but for real, you’re at a bar with your friends posting something to Insta, and you’re going to pause and say, “wait a minute, I also want this on Facebook, Twitter or Tumblr,…

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READ I’ve recently gotten into building Alexa Skills. 22% of Americans now have an Alexa-enabled device; up from 1% a year ago. This according to information I picked up at VoiceCon, a one-day Voice Conference by VaynerMedia in Manhattan. 99% of Alexa users simply use it to play music, check the weather, ask what time…

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READ I’m excited to announce a partnership with the Nashville Fashion Alliance. Here’s what we’ll be covering! Here’s the Announcement from Nashville Fashion Alliance: Data Driven Design Workshop We know it’s hot, but it’s time to start thinking about fall and winter e-commerce sales! Paul Hickey of Data Driven Design is going to offer a…

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