Digital Strategy
Do You Know…When Your Fans Are Online?
WATCH READ Your fans, you know, the ones that like your Facebook page and follow you on social media. Do you know WHEN they’re online? Well, the truth is ALWAYS in the data my friends, and on these pay to play platforms like Facebook, you know as well as I do the challenge of reaching…
Read MoreMindset: Be A Backup Quarterback
READ Often seen as “the easiest job in the NFL” – the “clipboard holder.” Why would I say that the correct mindset is to think like a back-up quarterback? (It’s not because I’m from Michigan State and we typically have the most back-up quarterbacks in the NFL – see Drew Stanton, Cardinals, Brian Hoyer, Patriots…
Read MoreHow Emerging Brands Can Compete On Google With Limited Budget
WATCH READ I’m extremely passionate about finding ways for emerging brands and small to mid-size businesses to actually make an impact on Google Adwords. After years of seeing CPC and first position costs skyrocket, I’ve been testing a lot on Google Adwords Express (I think of it as a remnant product). The concept is…
Read MoreWhat EXACTLY IS My Content Strategy?
READ A while back I set out on a mission to implement a content strategy. To me, it is simple – “start doing exactly what you’re advising your clients to do.” Time after time I’d hear myself tell our clients – “you need to research what types of content your target audience is connecting with,…
Read MoreFinding My Intersection
LISTEN READ I’m fortunate enough to talk to all different kinds of business professionals on a daily basis, and the common theme is wanting to grow their businesses and make more money. As a business owner myself, trust me, I get it. And believe it or not, one particular reflection on my career helps me…
Read MoreWhat Are Social Media Rich Snippets?
WATCH READ What are social media rich snippets and how should you use them? Ever try to paste a link from a website into a Facebook or Twitter post, only to find out that the photo and headline it pulls, as well as the preview description is that exactly what you wanted to show in…
Read MoreTrue Data Driven Web Design
READ To me, nothing beats the feeling of launching a new website. When you point that A Record, watch the propagation across the internet, and see that new page resolve when you refresh your browser on all of your devices. Ahhhhhhhhhh. The new website. No matter how many pages or how much web traffic a…
Read MorePodcast Episode 38: Emily Gold, Founder of Twice Social
WATCH LISTEN READ Emily has an interesting background as a former fashion model in New York City. After growing up in Minnesota, she moved to NYC, dominated the fashion world, then found a love for blogging and social media around 2004-2007 as MySpace, Twitter and Facebook started to take over the digital landscape. As an…
Read MoreHow To Reach Half Of The Internet
WATCH READ Over the last couple years, when I have talked to clients and prospective clients about Facebook Ads, there has been an immediate sense of disappointment and skepticism. To those that don’t immediately get it, I always show the data, proving – beyond a shadow of a doubt, that their audience is on Facebook.…
Read MoreCreating A Quality Web User
WATCH READ Somewhere in your marketing funnel lies a potential sweet spot that you’re not necessarily capitalizing on. We’ve all heard of a “lead” and a “purchase” and even an “order,” but what about someone that is far likelier to become one of these folks but hasn’t quite made the commitment yet? Can’t we use…
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