So, you're a marketing director, small business owner or digital strategist, and you're running ad campaigns on Google Adwords, Facebook, LinkedIn, etc.
You're familiar with the fact that these platforms have "tracking pixels" that you can install on your website, as well as on key conversion pages on your website, such as PDF downloads, Lead Generation Form pages, and of course, checkout completion pages on eCommerce sites.
The point is to understand which digital marketing channels are working, and which aren't, as well as which ads on each platform are working and which aren't. All said, the first step in even getting the data later, is to properly install the tracking code on a per-page basis on your WordPress website.
Step 2: Paste Your Global Tracking Code Into "Settings"
Step 3: Go Into Each Individual Conversion Page and Paste Tracking Code on Sidebar
Thanks for reading, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.