WATCH LISTEN READ Emily has an interesting background as a former fashion model in New York City. After growing up in Minnesota, she moved to NYC, dominated the fashion world, then found a love for blogging and social media around 2004-2007 as MySpace, Twitter and Facebook started to take over the digital landscape. As an…

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WATCH READ Somewhere in your marketing funnel lies a potential sweet spot that you’re not necessarily capitalizing on. We’ve all heard of a “lead” and a “purchase” and even an “order,” but what about someone that is far likelier to become one of these folks but hasn’t quite made the commitment yet? Can’t we use…

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WATCH   READ In order to truly make data driven decisions in your marketing campaigns, you have to set up Google Analytics Goals. It’s important to understand the concepts behind setting up these goals. Let’s start with the basic level. Google Analytics Goals will help you identify quality visits to your website or app vs.…

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WATCH READ Every marketing person should check out Google Analytics for 30 minutes every month. There is so much valuable data to look for, and if you can focus on a core set of things, it will be a good use of your time. Don’t get sucked in or fall down the rabbit hole. Look…

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READ I’m always fascinated with how brands spend their marketing dollars. Like many marketers my age and older, I come from a very mixed world in many ways, considering I started my career in public relations for a professional sports organization, then quickly moved into community relations, where I empowered our corporate marketing department to…

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READ In the summer of 1991, as I was heading into Fifth Grade in a new elementary school after a cross-town move, I found myself with a across-the-street neighbor. A man in his early 20s who was quite extraordinary, but thought of himself as just an ordinary Joe. He happened to be the best young…

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WATCH READ It’s different for every business, but at some point in time, whether weekly, monthly, quarterly or annually, your organization wants to make changes to the website. Sometimes it’s wanting to get strategic and improve for conversion optimization, such as moving around elements of various pages, changing button placements, updating web copy and imagery…

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WATCH READ I’ve written about the importance of Google Analytics and how to get started setting it up on your website. Now it’s time to dig into how to use it. The best place to start is what everyone wants to know – HOW MUCH WEB TRAFFIC AM I GETTING? This information can be found…

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READ Do you remember your first boyfriend or girlfriend? I mean, your first SERIOUS boyfriend or girlfriend. Not the love of your life, necessarily, but someone very important to you. Someone you think of often, even have dreams about? Okay, I’ll calm down now. But for real though, this “person” to me was actually not…

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