WATCH         READ Recently our team has been talking to a lot of clients about “their why” – see Simon Sinek, etc. Clients have wanted to start with their “why,” ask their employees about their “why,” and really dig in from that core in order to tell the story behind their brand.…

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WATCH   LISTEN READ She has this way of articulating what I’m trying to say much more eloquently and concisely than myself. 🙂 For those of you who have ever made it through a business meeting or phone call with me, that shouldn’t surprise you. And it makes sense, quite frankly, as she represents The…

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READ Often seen as “the easiest job in the NFL” – the “clipboard holder.” Why would I say that the correct mindset is to think like a back-up quarterback? (It’s not because I’m from Michigan State and we typically have the most back-up quarterbacks in the NFL – see Drew Stanton, Cardinals, Brian Hoyer, Patriots…

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READ A while back I set out on a mission to implement a content strategy. To me, it is simple – “start doing exactly what you’re advising your clients to do.” Time after time I’d hear myself tell our clients – “you need to research what types of content your target audience is connecting with,…

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READ Sitting at my 8 year old son’s basketball game today, I realized I was having more fun than normal. I mean, I love every minute of watching he and his friends play, but up until today, they were 0-3 for the season, losing a few nail-biters, but playing well and improving each week. Now,…

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READ I’ll never forget the feeling. The feeling of being so unimportant. So replaceable. So like nobody gave an eff about me. It was eye opening. For the first split second I hated it, my stomach dropped and I choked up. Walking out the same side door I had buzzed in the last seven years…

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LISTEN READ I’m fortunate enough to talk to all different kinds of business professionals on a daily basis, and the common theme is wanting to grow their businesses and make more money. As a business owner myself, trust me, I get it. And believe it or not, one particular reflection on my career helps me…

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READ Take it from a die hard sports fan – almost everything in the universe is outside of your control. This is why I don’t follow politics, or even watch the nightly news – EVER. I’m a highly competitive dude, and if I let my mind stray off into things that I can’t control, I’m…

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