WATCH READ Recently our team has been talking to a lot of clients about “their why” – see Simon Sinek, etc. Clients have wanted to start with their “why,” ask their employees about their “why,” and really dig in from that core in order to tell the story behind their brand.…
Read MoreWATCH LISTEN READ She has this way of articulating what I’m trying to say much more eloquently and concisely than myself. 🙂 For those of you who have ever made it through a business meeting or phone call with me, that shouldn’t surprise you. And it makes sense, quite frankly, as she represents The…
Read MoreWATCH READ Ever hear the phrase – “you should try to put yourself OUT OF BUSINESS every day?” As an entrepreneur, it’s one that resonates with me big time. As a super small digital agency proven capable of working on the largest of large projects that any big agency does, it’s a concept that doesn’t…
Read MoreWATCH READ As marketers we TALK all the time about “putting ourselves in the audience’s shoes.” It’s extremely important to know who we’re talking to, of course, but recently I’ve started to realize how much more important it is to cut through the clutter and just flat out tell the audience the value proposition of…
Read MoreWATCH READ What are social media rich snippets and how should you use them? Ever try to paste a link from a website into a Facebook or Twitter post, only to find out that the photo and headline it pulls, as well as the preview description is that exactly what you wanted to show in…
Read MoreREAD To me, nothing beats the feeling of launching a new website. When you point that A Record, watch the propagation across the internet, and see that new page resolve when you refresh your browser on all of your devices. Ahhhhhhhhhh. The new website. No matter how many pages or how much web traffic a…
Read MoreWATCH READ You know how people say “If you want to be successful, surround yourself with successful people?” You’ve probably also heard the one “If you could have dinner with anyone, dead or alive, who would it be?” Okay, and if you haven’t heard either of those, than surely you know this one – “Just…
Read MoreREAD Take it from a die hard sports fan – almost everything in the universe is outside of your control. This is why I don’t follow politics, or even watch the nightly news – EVER. I’m a highly competitive dude, and if I let my mind stray off into things that I can’t control, I’m…
Read MoreWATCH LISTEN READ Emily has an interesting background as a former fashion model in New York City. After growing up in Minnesota, she moved to NYC, dominated the fashion world, then found a love for blogging and social media around 2004-2007 as MySpace, Twitter and Facebook started to take over the digital landscape. As an…
Read MoreREAD I’m always fascinated with how brands spend their marketing dollars. Like many marketers my age and older, I come from a very mixed world in many ways, considering I started my career in public relations for a professional sports organization, then quickly moved into community relations, where I empowered our corporate marketing department to…
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