READ We all know the amazing ways that the human body and brain work together. Meditation, Mindfulness, Fasting, Hunger, Physical Activity, Pain Tolerance, Healing, the list goes on and on. The irony is that in the business world, a strikingly low ratio of companies actually think this way about their marketing. Really, only the ones…
Read MoreREAD I know what you’re thinking, marketers and small business owners. “I can’t even get my website right, let alone create social media content, and now some dude is telling me I need a presence on Alexa?” Yep. You want to be in business over the next 10-20 years? Having an Alexa Skill or Podcast…
Read MoreREAD I’m excited to announce a partnership with the Nashville Fashion Alliance. Here’s what we’ll be covering! Here’s the Announcement from Nashville Fashion Alliance: Data Driven Design Workshop We know it’s hot, but it’s time to start thinking about fall and winter e-commerce sales! Paul Hickey of Data Driven Design is going to offer a…
Read MoreREAD One thing I’ve thought a lot about lately is that we are not like most agencies. Typically, agencies fall into one of three categories: 1. Those that force their process on you. Even though you come in hoping to keep costs down but having a plan, it’s not good enough for them. You have…
Read MoreWATCH READ So picture this – you’re a marketer or franchisee of a retail store, convenience store, restaurant, coffee shop – whatever. The bottom line is you’re target audience persona is ON THE GO. You need a way to reach this target audience as they’re ready to make purchasing decisions. How do you get your…
Read MoreREAD “Staying Sticky” means always giving others a reason to want to work with you AND never giving others a reason NOT to work with you. I’m huge on this concept. It’s not easy to understand how to do, or how to execute, but it starts with thinking about always providing the most value and…
Read MoreREAD I really appreciate when you can take one part of your life and apply it to another to create positive momentum. Fitness and Business are those parallels to me. Of course, family is woven into everything, so putting it all together takes extreme focus – for me anyway. A quick story…my favorite boxing trainer…
Read MoreLISTEN READ I met and talked to a ton of great people at VoiceCon in NYC, all smart, successful business people who already have a podcast or are starting one. The number one comment or concern about their podcast was always audio quality. I’ll never knock anyone for wanting to put out quality content, but…
Read MoreWATCH READ WHAT? YOU’RE MOVING TO SPAIN?! This is what I expect everyone’s reaction to be, which is probably why I haven’t told many of you face-to-face yet. Let’s be honest, it’s completely knocking the needle on the record player of our typical conversation about the status of your project or business goals. It’s not…
Read MoreREAD If we’ve ever met, you know how I feel about positivity. Positive vibes, smiles, and a “can do” attitude always win. Back in 2001 when I first started my professional career, I was all smiles, all the time. And let’s be honest, I still am. But it’s not by accident. It’s because I’ve learned…
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