Branding
How To Create Your Own Branded Instagram Story Sticker GIFs – Data Driven Daily Tip 338
WATCH LISTEN READ What’s up everybody? I’m going to show you something I’ve been really excited to do myself. This is how to create an animated GIF (I pronounce it JIF like the peanut butter), then add it to Instagram Stories, so that anyone can stick it to their stories on Insta. This is complete…
Read More365 Days of Web Design, Digital Marketing and Business Blogs
READ You are reading my 366th blog in the last 365 days (also my 439th blog in the last 540 days). After starting to blog consistently on 7/7/17, I decided heading into 2018 that I wanted my New Year’s Resolution to be to blog every day for a year. For some reason, I decided to…
Read MoreMarketers: Do You Really Know Your Target Audience?
READ This isn’t a “how to” blog. This is a straight up “tell you what to do” blog. Marketers (and when I say “marketers” I’m referring to everyone from Small Business Owners to CMOs – you need to KNOW your target audience. I’m not saying “understand” or “analyze and synthesize their every movement” and “use…
Read MoreHow To Create A Conversion Optimized Website: Designing With Data
READ I knew when I met with the folks at Nashville Design Week in July that it would be hard for me to participate in a presentation in November from my new home in Valencia, Spain (my family and I moved in August), but thankfully I have amazing teammates, including Chris Toomajanian and Tanner Boriack,…
Read MoreWhat Is Google Webmaster Tools? Data Driven Daily Tip #220
WATCH LISTEN READ Don’t worry, you’re not alone. You’re clearly smart. You’re a successful small business owner OR an extremely intelligent marketer at an emerging brand or mid-size company, possibly the director of marketing, VP of Marketing or even VP of IT – but you don’t exactly know what Google Webmaster Tools is. It’s fine.…
Read MoreTop Three Ways To Get Users To Stay On Your Website: Data Driven Daily Tip #219
WATCH LISTEN READ It’s not every day you find watershed improvements in your web data that you can immediately attribute back to 1-3 simple action items you recently took on your website, but since we’re constantly tweaking and testing, it just happened to us, and we feel the need to share it with you right…
Read More#1 Reason Why Your Business Needs A YouTube Channel: Data Driven Daily Tip #218
WATCH LISTEN READ Business owners and CEOs have asked me for years (more than a decade), how they can get to the top of Google Search Engine Results pages for keywords related to their business, services and products. This is constantly changing, but through practitioner-ship and analyzing data (a fancy way of saying trial and…
Read MoreHow To Run Targeted Ads On YouTube (And Why You Need To) – Data Driven Daily Tip #216
WATCH LISTEN READ Let’s say you’re planning a family vacation. You’ve obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attractions in Jacksonville. Then, when taking a break from your vacation planning, have you ever watched a YouTube video, say on how to fix your car, how to unclog your…
Read MoreWhy Have I Chosen Our Company To Be Defined By Data?
READ One of my amazingly talented co-workers recently asked me a great question. He phrased it “Why have we chosen to be defined by data?” The context is that we’re preparing for an upcoming presentation called “Designing With Data” at a community event in Nashville called Nashville Design Week. The reasons we’ve chosen to be defined…
Read MoreMore Great Use Cases For Business-Based Alexa Skills
WATCH READ I’ve written quite a bit about why your business needs to have a presence on Alexa-enabled devices. Whether it’s from a content marketing, storytelling and communications channel like an easy-to-build Alexa Flash Briefing Skill, or via extending your application’s functionality into the Voice Realm through a real Alexa Skill, you need to evaluate…
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