WATCH READ In this Data Driven Academy appearance at Vanderbilt University Masters of Marketing class, I teach students how to use Google Ads Smart Campaigns (aka Google Adwords Express) to generate phone call leads for small businesses. This is something all small business owners should be aware of. Paul Hickey, Founder / CEO / Lead…
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WATCH READ When Data Driven Design got named a top 25 voice company by Keri Roberts of Top 25 Today, I got a chance to sit down and tell the story of how Data Driven Design got started. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice…
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WATCH READ Why do some Google Ads take up more space than others? Specifically, the ones that have extra links below the main link. These are called Google Ad Extensions. This video explains more about what they are and how to implement them in your Google Ad Campaigns. Paul Hickey, Founder / CEO / Lead…
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WATCH LISTEN READ If you’re looking to make your WordPress website more professional by giving your visitors the ability to make one-time or recurring payments via Stripe instead of PayPal, WP Simple Pay is a great solution for you. This covers how to acquire, install and configure WP Simple Pay to make your WordPress website…
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WATCH READ If you’re a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It’s through Google Adwords Express Campaigns – also now called Smart Campaigns. This actually allows your business to run ads for as…
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WATCH LISTEN READ Are you having issues with your WordPress website URLs redirecting to the wrong pages? I may have a simple solution for you. I’ve used a plug-in called Redirection for almost 10 years now when I build WordPress sites. Its main purpose is to implement 301 redirects when redesigning websites. This is so…
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WATCH READ It’s sometimes hard to understand that the different aspects of the Google Search Engine results pages come from different areas. For example, when you search for products, those results are generated from Google Shopping feeds, in which you have to set up a Google Merchant Center account. Google Ads come from paid advertising…
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WATCH LISTEN READ Sometimes the data leads you to put an exit intent pop-up on your website to collect email addresses from visits as they intend to leave your site. But what should you put on it? I prefer to allow the data to drive that as well. This video shows how you can use…
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WATCH LISTEN READ There is now an easy, turnkey way to literally put your WordPress website’s content on Alexa and Google Assistant. This opens up your website to a whole new rapidly growing audience of more than 500 million people using voice assistants on a daily basis to get information. You want your website to…
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WATCH READ What’s the best way to embed video on your website? I get asked this question all the time, and while YouTube is generally my answer, due to the fact that it’s free, easy to use and great for SEO, there is another solution that may be better depending on your situation. If you’ve…
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