Data Driven Design
How To Use The Google Ads Keyword Planner Tool
WATCH READ In this video, I teach Vanderbilt University’s Masters of Marketing program how to use the Google Ads Keyword Planner Tool. While it’s built for ad campaigns, it can also be used for using data to drive organic search, and business decisions in general. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven…
Read MoreThe WordPress Show: My Featured Image In WordPress Is Wrong – How Do I Fix It?
WATCH LISTEN READ So you’ve uploaded a new featured image and published your awesome blog post, but there’s one small problem, right? The beautiful featured image you’ve loaded in isn’t showing on your blog page. In fact, some other, older image you posted as a featured image in a different blog post is showing in…
Read MoreHow To Use Data Over Opinions In Google Ads
WATCH READ How to use data to make decisions and not waste your money in Google Ads. I discuss how to use keyword data in Google Ads to optimize your campaigns. This is a general overview from a Data Driven Academy at Vanderbilt University in 2018. There’s no need to debate what keywords to bid…
Read MoreHow To Install The Facebook Pixel
WATCH READ In our Data Driven Academy class on how to deploy digital media (how to run Facebook Ads, mainly), I explain how to install the Facebook Pixel. More on the Facebook Pixel here. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and The Voice…
Read MoreWhat Are The Full Capabilities Of Google Ads
WATCH READ There are many advantages to using the full Google Ads product, vs. Google Adwords Express (Google Smart Campaigns). You can ensure Spot 1 / Page 1 placement, if you’re willing to spend/bid high enough. You can also control various keyword match types. Ad Extensions are available and recommended. These help extend your brand…
Read MoreHow To Use Google Adwords Express Data To Make Marketing Projections
WATCH READ Small Business owners can get a ton of data about their target audience without even running ads. Google Adwords Express, also known as Google Smart Campaigns, is a great way of projecting real data about how many people within a specific geographic radius or even group of separate cities, are interested in any…
Read MoreWhen Are You Paying For Clicks Vs. Just Paying For Impressions?
WATCH READ Many small business owners don’t understand the difference between Google Ads (where your business is actually only paying for clicks) and Social Media Ads (where your business is paying regardless of how many clicks you actually get). Now, it’s not as simple as that when you get into the details, but at a…
Read MoreWhat Is The Google Adwords Grant For Non Profits?
WATCH READ There are some misconceptions about the Google Ads Grant For Non-Profits. Many think it’s simply free money every month, but there are only certain ways Google allows non-profits to spend the money. 1. You can only use it on Google Ads full product – contextual 2. You can only bid up to $2.00…
Read MoreHow Much Can You Spend Per Month On Google Adwords Express
WATCH READ In January and February 2018, Kate and I presented at Data Driven Academy for Vanderbilt School of Business – Marketing Specialty. In this video, I get asked how much can be spent on a Google Adwords Express (Google Smart Campaign) Ad. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC…
Read MoreThe WordPress Show: How To Exclude Individual Pages Or Posts From Your WordPress Search Results
WATCH READ There are many ways to customize the search functionality on your WordPress website. There are plug-ins that help you control what’s shown and what’s not shown in the results. There are also easy changes you can make to your functions.php files. But most of these methods focus on global changes, like what categories…
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