Posts by Paul Hickey
Digital Marketing Tip: How To Forward A Domain Name
WATCH LISTEN READ You know as well as I do that you have some unused domain names laying around in your GoDaddy, BlueHost, Network Solutions (hopefully not) or DirectNic accounts. It’s time to forward them to live pages/URLs. Here’s why: 1. It’s super simple (especially with GoDaddy). 2. You can use them as vanity/tracking domains…
Read MoreNegative Customer Feedback Is The Best Way To Build Advocates
READ If we’ve ever met, you know how I feel about positivity. Positive vibes, smiles, and a “can do” attitude always win. Back in 2001 when I first started my professional career, I was all smiles, all the time. And let’s be honest, I still am. But it’s not by accident. It’s because I’ve learned…
Read MoreHow To Run An A/B Test in Google Optimize
READ By now you know how much I believe in the power of data. It not only helps businesses make effective decisions related to marketing, media budget and time management, thus helping them grow their top line revenue and increase profits… …but it also can improve culture, relationships and overall productivity. Let’s take the good…
Read MoreWordPress Content Management Tip – How To Find Revisions
WATCH READ I’ve been updating content on WordPress sites since 2008. Without question, it’s a platform that has helped me build my business value over the years, whether it be building out my first WordPress website with killer fantasy football content – NoOffseason.com – from 2008-2011, or building website after website for clients in…
Read MoreWhat's a time you failed, and what did you learn from it?
WATCH READ A friend of mine recently wrote… “It really sucks to fail, no one likes it… But Being afraid of failure is like being afraid of air. People who are afraid to take a chance won’t ever really breathe easy.” …then, asked me to comment about a “failure” of mine. Thanks Emily. 🙂 I’m…
Read MoreECommerce Web Design Tip: Big Ups To Big Commerce
WATCH READ Big ups to BigCommerce.com. I’m a WordPress / WooCommerce and Shopify guy, but recently had a client come to me with a BigCommerce theme and need help. Here are three major things I really liked about working with the platform: 1. Point of Sale (POS) Integration – The retail store location of my…
Read MoreWhy I Rap In Business Meetings
WATCH READ Recently our team has been talking to a lot of clients about “their why” – see Simon Sinek, etc. Clients have wanted to start with their “why,” ask their employees about their “why,” and really dig in from that core in order to tell the story behind their brand.…
Read MoreResponsive Web Design Tip: Viewport Height
WATCH READ In our Data Driven Download for 2018 a look at Data aggregated from more than 326 Google Analytics accounts – we determined that the ideal homepage layout does NOT need to always ensure that users see content below the fold upon initial homepage load. In other words, your ‘heroes’ can be short OR…
Read MoreWhy We're Removing Social Icons From Our Header Navigation
WATCH READ Don’t be hesitant to make simple basic changes to your website based on what the data is telling you. For example, I looked at our heatmapping snapshot recently and found that in a two-month look at our website’s homepage traffic, only 20 total clicks occurred on our social media icons in our…
Read MoreSocial Media Marketing Tip: How To Access Twitter Analytics
WATCH READ NEED TO JUSTIFY ROI & FOCUS YOUR TIME? HERE’S HOW TO FIND & USE TWITTER ANALYTICS. I’ve been having more and more fun tweeting lately. I’m so late to the party (I wish I would have understood the platform back in 2007 and how I could leverage it to build an audience), but…
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