Posts by Paul Hickey
Build Messaging That Your Target Audiences Are Interested In
WATCH READ “SOCIAL MEDIA DOESN’T WORK FOR US! WE’VE TRIED IT!” How many times have I heard this from prospective clients? The reality is that if social media hasn’t worked for your business in the past, you’ve done it all wrong. First comes content, and not just any old kind of content, but content…
Read MoreThe Data Says: WordPress is the most used CMS in the World
READ It’s no secret we are WordPress Designers and Developers. 90% of our web projects are in WordPress. For a reason. It’s the most robust and easy to use platform, the most scalable, and the biggest bang for your buck. It’s the easiest to learn how to update, and there’s no walls to run into.…
Read MoreTraditional TV Advertising Is Dead: Facebook Ads Are Still The Best Value
WATCH READ Here’s a great clip on how Facebook Ads are still the best value, and traditional TV advertising is dead. Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing Program, part of the Owen Graduate School of Business. For a…
Read MoreHow To Create Instagram Swipe Up Ads
WATCH LISTEN READ We all know how much attention Instagram Stories get on a daily basis, right? Well, after the Facebook-owned platform that has more than 500 million daily active users copied Snapchat’s feature in 2016, popularity exploded, as user’s attention is all over “Stories.” Well, as an advertiser/marketer, did you know that you can…
Read MoreHow A Rap Song Leads To Teaching Masters In Marketing Classes
WATCH READ It’s funny how one thing leads to another. A weird decision I made a year ago to write a rap song about Data as an intro for a presentation I gave at a marketing conference, resulted in several very cool relationships and business opportunities. One of them being Kate and I being…
Read MoreHow Ron Artest Punching An NBA Fan Changed The Trajectory Of My Career
LISTEN READ Great headline right? How Ron Artest Punching An NBA Fan Changed The Trajectory Of My Career. Yep, I had this awesome memory while sitting down recently for a talk with three really cool college sports marketing students that are interning with a professional sports league. Their VP gave me the opportunity to talk…
Read MoreFitness, Fear, Insecurities, Flushing Out Negativity
READ I really appreciate when you can take one part of your life and apply it to another to create positive momentum. Fitness and Business are those parallels to me. Of course, family is woven into everything, so putting it all together takes extreme focus – for me anyway. A quick story…my favorite boxing trainer…
Read MoreHow To Duplicate Your Facebook Ads In Ads Manager
WATCH READ Time Saving Tips For Digital Marketers Are you running Facebook Ads? There’s a quick way to duplicate your campaign or ad set, keep your creative the same and change your targeting, schedule and budget – OR keep your targeting, schedule and budget the same but change your creative for testing. Thanks for reading,…
Read MoreHow Much Time Should Your Small Business Be Spending On Social Media?
READ Yo, so here’s the deal. I’ve now had more than enough clients ask this over the last 3-5 years, and have now put more data analysis into answering these types of questions, and thus feel more confident than ever in saying that yes, even small businesses need to invest in a FULL TIME social…
Read MoreSEO Tip For WPEngine Specifically – Don’t Forget To Uncheck Discourage Search Engines Box
WATCH READ Have you launched a website recently only to realize weeks later that it’s not showing up on Google at all when you Google Your Company’s Name or anything related to it? Frustrating as hell, right? Well, of course! There’s always a real reason why this is happening, so don’t let your web development…
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