Posts by Paul Hickey
Why Marketers Need To Know About The New Facebook Collaborations Manager
READ You know that there are tens of thousands of Americans that get paid to show products and talk about services in their Instagram and Facebook posts, right? Like, it’s real. If you’re a Facebook/Instagram hater (and I know a lot of you marketers are but don’t really admit it), or if you just feel…
Read MoreWhy We Are Your Beet Farmers
READ One thing I’ve thought a lot about lately is that we are not like most agencies. Typically, agencies fall into one of three categories: 1. Those that force their process on you. Even though you come in hoping to keep costs down but having a plan, it’s not good enough for them. You have…
Read MoreWhat Is IGTV? What Will It Mean For Marketers?
READ Listen Brand Marketers (VPs of Marketing, CMOs, Small Business Owners), it’s never going to stop. 🙂 The amount of platforms that your business needs to pay attention to in order to stay relevant, that is. I’ve been WAITING for the day to see the first 8 words of this headline – “Instagram has Launched…
Read MoreInstalling Tracking Code On Your WordPress Website Conversion Pages – Data Driven Daily Tip 169
WATCH READ So, you’re a marketing director, small business owner or digital strategist, and you’re running ad campaigns on Google Adwords, Facebook, LinkedIn, etc. You’re familiar with the fact that these platforms have “tracking pixels” that you can install on your website, as well as on key conversion pages on your website, such as PDF…
Read MoreHow A Website Launches: How To Launch A Website
READ Domain names are key to the success of your website. Without an eye-catching name, you’ll fail to attract the customer. Or you can think of it like buying a house: Sure, the place itself is important, but if you buy that house through a bad realtor you might end up regretting it. That’s why…
Read MoreFinding Key Search Data In The New Google Search Console: Data Driven Daily Tip 168
WATCH READ We don’t guess. We don’t use our opinions. We look at the Data from Google Search Console to understand true SEO results and rankings. Where does your business rank for various keywords? What needs to be done from a “site health” standpoint to improve your rankings? Google Search Console answers those questions. Here’s…
Read MoreAlexa Goes Mobile: Alexa Skills Marketing – Data Driven Daily Tip 167
WATCH READ So picture this – you’re a marketer or franchisee of a retail store, convenience store, restaurant, coffee shop – whatever. The bottom line is you’re target audience persona is ON THE GO. You need a way to reach this target audience as they’re ready to make purchasing decisions. How do you get your…
Read MoreStay Sticky: A Concept I'm HUGE On
READ “Staying Sticky” means always giving others a reason to want to work with you AND never giving others a reason NOT to work with you. I’m huge on this concept. It’s not easy to understand how to do, or how to execute, but it starts with thinking about always providing the most value and…
Read MoreUsing The Data: How To Cater Your Content To Your Audience Insights
WATCH READ It’s one thing to find the data and analyze the data, but it’s another thing entirely to know how to USE the data to create great content. These videos break it down. 🙂 Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters…
Read MoreFinding The Data: The Facebook Audience Insights Tool
WATCH READ Here’s a helpful tip on how to get data from the Facebook Audience Insights tool to find out the opportunity that exists to grow your business via social media advertising. Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing…
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