Posts by Paul Hickey
Alexa Users: Here's How To Add Our Flash Briefing Skill
READ I had no idea if building my first Alexa Skill was going to work. But it did. Like a freaking charm. It never happens like that. And when it does, it kind of feels like serendipity. There are already more than 40,000 Alexa Skills in the Alexa Skills Store within the Alexa App (how…
Read MoreHow I Built My First Alexa Flash Briefing Skill
READ I have no idea if this is going to really work. This is usually close to the first thing I’m thinking when I learn something new and try implementing it for the first time. I just built my first Alexa Flash Briefing Skill – named Data Driven Daily Tip – and submitted it to…
Read MoreHow To Build A Successful Client Services Business
READ Why take the projects nobody else wants? It’s not about being desperate or having dollar signs in your eyes, it’s about learning. There’s a reason that nobody else wants it, and 99% of the time it’s because it’s the hardest work, or takes the longest amount of time to achieve the desired outcome. If…
Read MoreSEM WTF? What is Parallel Tracking In Adwords? Data Driven Daily Tip 179
WATCH LISTEN READ So you know I’m a total geek, but even I stop sometimes and say “WTF Google? Why are you making things so complicated.” But, we can’t sit and complain about it, we have to just figure things out, so case in point – WTF is Parallel Tracking and why are Google Adwords…
Read MoreGoogle Analytics Intelligence Reports: Data Driven Daily Tip 178
WATCH LISTEN READ So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or not you follow my step-by-step process outlined in the Data Driven Academy, of looking…
Read MoreCoffee Shop Tour 2018: Which Public Places Are The Best To Work At?
READ We own who we are at Data Driven Design. We’re a group of full-time senior level digital strategists, web designers, developers, marketers and custom software programmers who don’t have an office. That’s right, we don’t have an office. And I’m not saying we don’t have one of those fancy offices with craft beer on…
Read MoreHow Instagram Says To Use Instagram: Data Driven Daily Tip 177
WATCH LISTEN READ I’m a huge fan of using platforms the way that the platforms say to use the platforms. So today, I want to lift the hood into a part of Instagram that I guarantee most of you if not all of you haven’t seen yet. As content strategists, we’ve given clients and Data…
Read MoreWhat Marketers Need to Know About Instagram Shopping Features: Data Driven Daily Tip 176
WATCH LISTEN READ Do you have an online store? You know, like Shopify, BigCommerce or even WooCommerce? Get ready, because there are some serious things you need to know about the most effective digital marketing practices to generate sales on your website. In short, Instagram and Facebook are where you need to be, running ads…
Read MoreThe Difference Between GeoTargeting and GeoFencing
READ There’s no question that the geography of a particular person has put them into a specific bucket related to a brand’s digital marketing strategy. The two most common uses of a user’s geographic location on their particular device (desktop including mobile) are: Geolocation-based ads (Geo-Targeting) GeoFencing-based ads/offers To a user/customer, they probably feel pretty…
Read MoreYou Can't Say "Crap" In A Facebook Ad
READ This blog post is NOT meant to be about Facebook Ad Policies. It’s really just about one instance, that was surprising to me, in which I wanted to use a particular word in a Facebook Ad, mainly to make a point that I would make in a meeting or on a phone call with…
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