Posts by Paul Hickey
How To Install Google Analytics On Your Mobile Application – Data Driven Daily Tip 175
WATCH LISTEN READ Most people don’t think about Google Analytics at all, even when they know they should (see more here about spending 30 minutes a month in Google Analytics), but even those that do think about Google Analytics only think about it related to their website’s data. But what about mobile apps? Did you…
Read MoreGoogle Tag Manager: Setting Up Tags and Triggers To Track Events On Your WordPress Website – Data Driven Daily Tip 174
WATCH LISTEN READ Get ready, you’ll need the following for this one: 1. A WordPress Website; 2. A Google Analytics Account; 3. A Google Tag Manager Account (don’t worry, it’s easy – you just go to google.com/tagmanager and log in with your existing Google Account or GSuite Account). What’s the point? Well, you want to…
Read MoreHow To Use Google Analytics To Make Web Design and Digital Marketing Decisions – Data Driven Daily Tip 173
WATCH LISTEN READ I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back to me in meetings. It’s taken about 4-5 years, but it’s all happening. Our Web Design and Digital Marketing Process is working…
Read MoreHow to Download a Cumulative Data Report On All Business Locations from Google My Business: Data Driven Daily Tip 172
WATCH LISTEN READ When it comes down to it, I’ve basically made a career out of using free tools to build shit. 🙂 Seriously, Google Analytics and WordPress are the first two PERFECT examples. Could it be that Google My Business is next? There’s a TON of free data that can help your business within this platform.…
Read MoreWhat Are Google My Business User Contributions and How To Manage Them: Data Driven Daily Tip 171
WATCH LISTEN READ There seems to be a lot of confusion among business owners about which SEO tactics are the lowest hanging fruit for them to tackle. A number 1 is a verified Google My Business Listing. But even for those of you marketers (from CMOs to Small Business Owners) savvy enough to verify your…
Read MoreThe Power of Facebook Ads; Examining Our Own Campaigns
READ In our Data Driven Academy Deploying Digital Media (Facebook Ads) Class, we talk about the three phases of Facebook Ads: 1. Awareness 2. Consideration 3. Conversion Our recommendation for Facebook Ads “first timers” is typically to spend $1k per month for the first 6-9 months on Facebook “Awareness Objective” Ads. This increases eyeballs on…
Read MoreThe Truth About Hubspot
READ Look, I’m sorry if this blog post offends some people, but I know it will be super helpful to way more than it offends. Hubspot is NOT a lead generation platform. It will NOT help you grow your business. My friends, Hubspot is a CRM. That’s it. It’s a really great CRM, don’t get…
Read MoreTop Ways To Build WordPress Membership Websites
READ There’s no right or wrong way to build a membership website using WordPress. It’s actually an amazing platform to take your business to the next level by protecting certain content and only making it available to logged in users (members) for free or for a premium monthly, annual or one-time fee. I’m going to…
Read MoreBest SEO Strategy? Best Way To Drive Web Traffic? Blog Every Day.
READ I really struggled with what to call this blog post. Normally I don’t think about it that much, but this one could have gone in any number of directions: 1. Walk The Talk 2. Walk Your Talk 3. Are Walking Your Talk 4. SEO is Hard AF 5. The Proof Is In The Data…
Read MoreSEO WTF? Google Search Console's Emails Explained
READ Congratulations! You’re part of history. Welcome to the first ever “SEO WTF?” blog post. After 12 years of SEO work, I’m finally realizing that SEO is actually simple now. SEO Rule 1: Google is Confusing. SEO Rule 2: The DATA in Google Search Console is the only thing that matters. The result: My new…
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