Paul Hickey, Author at Data Driven Design

WATCH LISTEN READ Have you ever sent someone a link to a video on YouTube and then explained to them that they need to skip to the 50 second mark, or wait to watch or pay attention until a certain point in the video? Did you know there’s a simple way to simple edit the…

WATCH LISTEN READ For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my strategy to see if listenership improved. I increased frequency to basically daily, or at least 4-5…

WATCH LISTEN READ What Is Medium.com? It’s a free place to blog from daily to weekly to monthly, but as long as you’re doing it consistently, it will do your business well. As of 2016, more than 60 million active users were on Medium, and we have reason to believe that audience size has close…

WATCH LISTEN READ What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, initially. 🙂 I kid. You see, when you go in to analyze the performance of your Facebook Ad in terms of generating sales to your eCommerce website, you need to go in and…

WATCH LISTEN READ I’m HUGE on what the data says is working for your marketing strategy. The data doesn’t lie. So this may seem confusing, but I’m really not concerned with the headlines recently that Facebook lost $125 billion last quarter. It’s really irrelevant to your marketing strategy, especially when Facebook Ad – when done…

READ This post is about two things that in my mind, have a lot in common; running a marathon and running a business. It’s true that both require patience, the ability to know when to pace yourself and when to all out sprint. But this is about more than that. It’s about human capabilities. I…

WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) It’s kind of crazy that most people still don’t know how to do this, but here it is! Very utilitarian. The reason you need to know this as a marketer, is because performing this action is still the easiest way to become an admin…

WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) Whenever social media platforms start launching features to combat one another (feature wars), it’s usually an amazing opportunity for marketers. In 2015 it was Instagram adding “Stories” to copy Snapchat. User attention FLOCKED to Insta Stories, and hasn’t wavered since. Now, it’s the launch…

WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) So this one is pretty effing cool in my humble opinion (I know, I know, Data Over Opinions, right). But this opinion of mine (on how cool this is) actually puts you all in a place where you can get more data than ever!…

WATCH READ I feel super-bad for so many small businesses, and even mid to large size businesses that just completely get ripped off month-after-month and year-after-year by their SEO company. I can’t tell you how many bills and invoices I’ve been asked by my clients to audit that are just full…