WATCH READ I’ve written quite a bit about why your business needs to have a presence on Alexa-enabled devices. Whether it’s from a content marketing, storytelling and communications channel like an easy-to-build Alexa Flash Briefing Skill, or via extending your application’s functionality into the Voice Realm through a real Alexa Skill, you need to evaluate…
Read MoreREAD So I know that if you’re a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you’re confused AF by this email you just received sometime around October 5, 2018. The email references the fact that starting October 24, 2018, Facebook will be offering businesses the ability to…
Read MoreREAD Part of being a really good web developer, is developing enough websites to be able to learn and troubleshoot just about every possible scenario. One thing that happens from time to time when web form submissions actually never end up in the intended recipient’s inbox. For example, whether it’s a standard “Contact Us” form,…
Read MoreREAD I believe in “the journey,” “the process,” in really truly working hard to build something special, and that the daily grind of that process should be what you fall in love with, NOT some “end result” or “big payoff” or “greater thing.” The greatest thing is right in front of you, all the time.…
Read MoreREAD Heading into Year Three of Data Driven Design, I’m thinking back to when I started the company, and how different my mindset was then than it is now. If 2018 (almost 2019) Paul told 2016 Paul that he’d have a team of 8-10 solid full time employees spanning the skill sets of custom software…
Read MoreREAD About a year ago I started realizing I didn’t need “that much.” My family, my laptop. My phone. A pair of socks and running shoes. That’s pretty much it. The family for the people I love. The phone to keep in touch with the rest of the people I love, and the laptop to…
Read MoreWATCH LISTEN READ Finally! I have an answer for all businesses who need to use digital data to justify / quantify the success of their event related marketing and sales / business development efforts in terms of pounding the pavement with meetings. Like, real data, not anecdotal stuff. For example, if you have a booth…
Read MoreWATCH LISTEN READ I’ve written a lot about the importance of Google My Business, how it’s the number one most important Small Business SEO strategy and even something all marketing directors and VPs of Marketing should pay attention to regardless of the size of their company. I’ve even gone in depth about why it’s important…
Read MoreWATCH LISTEN READ Make any Google Search now for a local company and you’ll see map results first. If you don’t, it’s likely because there’s some paid ads on top of them. Point being, Google has clearly decided that maps results will outweigh web page results for local business searches that don’t include the company’s…
Read MoreWATCH LISTEN READ So I was just getting ready to send out an email marketing blast to a group of 206 marketing directors, VPs of Marketing and CMOs who attended a webinar that I gave recently. The follow up email was to give them a FREE GOOGLE ANALYTICS ASSESSMENT to help them use data to…
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