Posts Tagged ‘Digital Strategy Roadmaps’
How To Create And Install A Heatmap On Your Website: Data Driven Daily Tip 238
WATCH LISTEN READ Raise your hand if you know what a heatmap of your website is! It’s okay if you have no clue, that’s why I’m here, friends. 🙂 A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain period of time.…
Read MoreHow To Use Google Analytics To Make Web Design and Digital Marketing Decisions – Data Driven Daily Tip 173
WATCH LISTEN READ I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back to me in meetings. It’s taken about 4-5 years, but it’s all happening. Our Web Design and Digital Marketing Process is working…
Read MoreData Driven Daily Tip: Set Up Goals In Google Analytics
WATCH READ Data Driven Daily Tip – August 11, 2017: 9 out of every 10 Google Analytics accounts doesn’t have Goals/Conversions set up. This puts your company at a huge disadvantage not to have Goals set-up. Goals allow you to track qualified web visits and conversions, and attribute them back to a referral source. In…
Read MoreWhat Is Digital Strategy?
WATCH READ It’s not easy to explain what digital strategy is. It’s such a broad term and I think many agencies struggle to get a handle on it. To me, it’s simple though. Digital strategy = growing your business. To grow your business, you need to know your audience. You need to know where your…
Read MorePodcast Episode 5: Digital Strategy Talk & The Origin Story of The Digital Strategy Roadmap
Listen Read I love stopping by my friends at SnapShot Interactive for a good Digital Strategy Talk. This one, I got audio and video of for the podcast. In this episode I talk about how I got my start building websites and digital marketing strategies. This one is special to me, as I explain the…
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