READ Congratulations! You’re part of history. Welcome to the first ever “SEO WTF?” blog post. After 12 years of SEO work, I’m finally realizing that SEO is actually simple now. SEO Rule 1: Google is Confusing. SEO Rule 2: The DATA in Google Search Console is the only thing that matters. The result: My new…
Read MoreWATCH READ We don’t guess. We don’t use our opinions. We look at the Data from Google Search Console to understand true SEO results and rankings. Where does your business rank for various keywords? What needs to be done from a “site health” standpoint to improve your rankings? Google Search Console answers those questions. Here’s…
Read MoreWATCH READ Have you launched a website recently only to realize weeks later that it’s not showing up on Google at all when you Google Your Company’s Name or anything related to it? Frustrating as hell, right? Well, of course! There’s always a real reason why this is happening, so don’t let your web development…
Read MoreLISTEN READ Small Businesses want to know how to generate web traffic. SEO and blogging are still extremely effective ways to get found, and convert visitors into customers. More than 65% of Web Traffic still comes in from Google Organic Search (Blogging and SEO). In this episode of my podcast, you hear real audio from…
Read MoreWATCH READ So I’m 100% empathetic to all sides on this issue. The issue is, when a user Google’s a local business name, they don’t ALWAYS see that business on the map results. This doesn’t mean that the business is not on the map. Google controls map results based on several search factors. If you’re…
Read MoreREAD We recently had a client ask us – “what are those sublinks under my main homepage link on Google after I search for my company’s name?” The context of this question, which we’ve been asked frequently over the years is always around wanting to “control” or “edit” them. Well, those are called Sitelinks, and…
Read MoreWATCH READ People ask me all the time about Google Reviews. How do I generate positive customer reviews? Honestly, everyone is scared shitless of them, but they know they’re an important part of building out a strong digital presence. Well, there’s GREAT news for eCommerce merchants. If you don’t already have a Google Merchant Center…
Read MoreWATCH READ Why would you want to block some URLs from Google? Well, you know your website is powerful enough to have certain pages like client invoices, perhaps reports that you don’t want made public, or even pages that should be password protected but aren’t. Another reason may be sitelinks. These are the links that…
Read MoreWATCH READ So this one is super relevant to brand marketers for franchises or any kind of chain (restaurants, coffee shops, office supply stores, cell phone companies, retail stores) – any business with multiple business locations. If you’re frustrated with multiple business pages representing each store location of your brand, you can and should create…
Read MoreWATCH READ I blog a lot about digital marketing, Google Analytics Tips, Google Adwords Intricacies, Facebook Business Manager Features and Search Engine Optimization. I’ve recently realized that there’s almost an unlimited amount of content for me to blog about in each of those platforms. However, after several years of building and managing content in WordPress…
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