WATCH LISTEN READ Business owners and CEOs have asked me for years (more than a decade), how they can get to the top of Google Search Engine Results pages for keywords related to their business, services and products. This is constantly changing, but through practitioner-ship and analyzing data (a fancy way of saying trial and…
Read MoreWATCH LISTEN READ Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let’s be honest, that’s how most of you feel about creating and publishing business content every…
Read MoreWATCH LISTEN READ I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That’s NOTHING, and it took him a year? Yep. And I’m proud of it. Here’s why. 1. I put out an average of one video…
Read MoreREAD I remember I was walking past my father-in-law while he was searching online for a restaurant to make reservations at for his wedding anniversary, and each time he’d hit a search engine (Google) results page, he’d see an OpenTable result. OpenTable was dominating both the paid and organic results for just about every restaurant…
Read MoreWATCH LISTEN READ I’ve written a lot about the importance of Google My Business, how it’s the number one most important Small Business SEO strategy and even something all marketing directors and VPs of Marketing should pay attention to regardless of the size of their company. I’ve even gone in depth about why it’s important…
Read MoreWATCH LISTEN READ Make any Google Search now for a local company and you’ll see map results first. If you don’t, it’s likely because there’s some paid ads on top of them. Point being, Google has clearly decided that maps results will outweigh web page results for local business searches that don’t include the company’s…
Read MoreWATCH READ I feel super-bad for so many small businesses, and even mid to large size businesses that just completely get ripped off month-after-month and year-after-year by their SEO company. I can’t tell you how many bills and invoices I’ve been asked by my clients to audit that are just full…
Read MoreWATCH LISTEN READ When it comes down to it, I’ve basically made a career out of using free tools to build shit. 🙂 Seriously, Google Analytics and WordPress are the first two PERFECT examples. Could it be that Google My Business is next? There’s a TON of free data that can help your business within this platform.…
Read MoreWATCH LISTEN READ There seems to be a lot of confusion among business owners about which SEO tactics are the lowest hanging fruit for them to tackle. A number 1 is a verified Google My Business Listing. But even for those of you marketers (from CMOs to Small Business Owners) savvy enough to verify your…
Read MoreREAD I really struggled with what to call this blog post. Normally I don’t think about it that much, but this one could have gone in any number of directions: 1. Walk The Talk 2. Walk Your Talk 3. Are Walking Your Talk 4. SEO is Hard AF 5. The Proof Is In The Data…
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