Posts Tagged ‘Podcast’
How To Grow Your Podcast Following- Shorten Your Episodes and Post Daily: Data Driven Daily Tip 262
WATCH LISTEN READ Are you frustrated with your podcast following? Not enough listens or downloads? Or are you a Small Business Owner or Marketer looking to increase your exposure? The proof is in the data. The best, easiest, simplest and most effective way to not only grow your podcast following but also save yourself time…
Read MorePodcast Advertising For Small Businesses Is Here – Data Driven Daily Tip 235
WATCH LISTEN READ I admit, I use hyperbole quite a bit, but I also religiously try to stick to the data, and the data is saying that nearly $770 million will be spent on podcast advertising by 2020, which suggests a massive trend towards user attention being on audio, podcasts, and Alexa-enabled devices, and there…
Read MoreHow To Promote And Monetize Your Business Podcast
READ Why does your business need a podcast? Let’s look at the data: I started my podcast exactly one year ago, yesterday, and I already have almost 5k total plays. That’s really without doing much active promotion. TechCrunch reports that one quarter of Americans listen to podcasts each month. 88% of 12-24 year olds…
Read MoreWhy You Need To Rework Your Podcast Strategy: Data Driven Daily Tip 185
WATCH LISTEN READ For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my strategy to see if listenership improved. I increased frequency to basically daily, or at least 4-5…
Read MoreWhat is an Alexa Skill?
READ What is an Alexa Skill? Raise your hand if you have an Amazon Echo device. You know, the one that everyone calls Alexa. Okay, put it down, no one is actually looking at you right now. 🙂 Raise your hand if you’ve been frustrated with Alexa not knowing how to get her to do…
Read MoreThe Voice Data: Audience Attention Is Building Around Alexa
READ What’s next? Voice. The proof is in the data, and it feels a lot like Web 2000 and Social Media 2006. It’s early, but the Data shows that audience attention is flocking to Voice. 1. What does “Voice” mean? (you may hear it referred to as digital audio, Voice Skills, or Voice Actions). It …
Read MoreRecording A Business Podcast? Don't Get Too Fancy.
LISTEN READ I met and talked to a ton of great people at VoiceCon in NYC, all smart, successful business people who already have a podcast or are starting one. The number one comment or concern about their podcast was always audio quality. I’ll never knock anyone for wanting to put out quality content, but…
Read MoreQ and A with Gary Vee at VoiceCon VIP Dinner
WATCH READ I attended the VoiceCon VIP Dinner at Lafayette’s Restaurant in NYC to learn more about building Alexa Skills for Businesses and the Opportunity that exists for Data Driven Design to lead the charge. This is part of my conversation with Gary Vaynerchuk on the subject. Thanks for reading, and have a great day!…
Read MoreListening to Voice: What‘s Next and What’s Here Now.
READ Why am I investing time and money at VoiceCon in NYC? After all, I’m a digital marketer and web developer. Why do I need a podcast? Or what do I care about Alexa Skills? Well, this isn’t about using Alexa to listen to music or finding the best podcasts to listen to. This is…
Read MoreHow To Start A Podcast Today
READ The proof is in the data. More than 57 million Americans listen to podcasts regularly. 67% of podcasts are consumed on a smartphone. It is clearly an effective way to market your business, as this is where users’ attention is. You know it. As a consumer, you can multitask. You can drive, workout, read, watch…
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