I admit, I use hyperbole quite a bit, but I also religiously try to stick to the data, and the data is saying that nearly $770 million will be spent on podcast advertising by 2020, which suggests a massive trend towards user attention being on audio, podcasts, and Alexa-enabled devices, and there is data to prove it.
22% of Americans have smart assistants in their home, up from less than 1% a year ago. That’s huge, people. This is the next way to get your audience’s attention.
Amazon’s Alexa (Echo Device) holds 71% of the voice market, followed by Google Home at 18%, Microsoft Cortana at 10% and Apple HomePod at less than 1%.
88% of 12-24 year olds listened to online audio in the last month.
Estimated hours of weekly online audio that will be consumed in 2018: THIRTEEN HOURS AND 40 MINUTES PER WEEK.
That’s insane. Name something else other than sleep or work that you do that often each week.
And now, just like you can target your exact customer personas and demographics and interest groups on Facebook Ads, Instagram Ads and Google Ads, you can also target them via Audio Podcast Advertising, thanks to Anchor.fm.
Not only is this something that Small Business Owners and Marketing Directors at emerging brands need to look at as part of their paid advertising strategy, but it's also something that those same people can look at as a monetization strategy for their content.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.