Are you frustrated with your podcast following? Not enough listens or downloads? Or are you a Small Business Owner or Marketer looking to increase your exposure? The proof is in the data.

The best, easiest, simplest and most effective way to not only grow your podcast following but also save yourself time and increase productivity is to shorten your episodes down to five minutes or less, and to post them every day.

A year ago, I was doing hour-long interview style episodes with other business owners and influencers. It was fun, but it was hard work. I had to prepare, schedule, travel, film, edit, and publish, and all for ONE piece of content.

Now, I'm just doing five minute daily tips, and the proof is in the data (watch the video for my results). If you still want to do your interview style, that's great, but break it down into Question - Answer segments.

So if you ask 15-20 questions in the interview, you'll have 15-20 episodes of your podcast, and they'll each be 5 minutes or less, which will increase your listenership.

But don't take my word for it, look at the real data!

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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