Posts Tagged ‘Google Ads’
What Are The Full Capabilities Of Google Ads
WATCH READ There are many advantages to using the full Google Ads product, vs. Google Adwords Express (Google Smart Campaigns). You can ensure Spot 1 / Page 1 placement, if you’re willing to spend/bid high enough. You can also control various keyword match types. Ad Extensions are available and recommended. These help extend your brand…
Read MoreWhen Are You Paying For Clicks Vs. Just Paying For Impressions?
WATCH READ Many small business owners don’t understand the difference between Google Ads (where your business is actually only paying for clicks) and Social Media Ads (where your business is paying regardless of how many clicks you actually get). Now, it’s not as simple as that when you get into the details, but at a…
Read MoreWhat Is The Google Adwords Grant For Non Profits?
WATCH READ There are some misconceptions about the Google Ads Grant For Non-Profits. Many think it’s simply free money every month, but there are only certain ways Google allows non-profits to spend the money. 1. You can only use it on Google Ads full product – contextual 2. You can only bid up to $2.00…
Read MoreHow Much Can You Spend Per Month On Google Adwords Express
WATCH READ In January and February 2018, Kate and I presented at Data Driven Academy for Vanderbilt School of Business – Marketing Specialty. In this video, I get asked how much can be spent on a Google Adwords Express (Google Smart Campaign) Ad. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC…
Read MoreWhat Is The Difference Between Google Ads and Google Adwords Express?
WATCH READ There is a way to spend less than your competition on Google Ads, yet outrank them, and it has nothing to do with Quality Score. It has to do with buying Google Adwords Express Ads, also known as Google Smart Campaigns. In this video, I explain the strategy behind small businesses marketers buying…
Read MoreHow To Gain Biz Dev Insights Using Free Google Tools
WATCH READ Marketers, Biz Dev people and Business Owners eyes sometimes glaze over when we talk about data, but in this video we explain how free Google Tools like Google Optimize, Google Analytics, Google Search Console and Google My Business can put any small business in a position to optimize their digital presence and grow…
Read MoreGoogle Ads Provides Credit To Businesses In Need Due To COVID 19
Google Ads has issued a credit for businesses that need COVID-19 relief.
Read MoreHow To Add Google Remarketing Tags To Your WordPress Website
Google Ads is likely far more powerful than you think. 🙂
It used to be about “grabbing the remarketing tag” and putting it on your website, so that you can create an audience of website visitors and target them specifically with ads.
Read MoreHow To Share Access To Your Google Ads Account
There are many reasons for marketers and business owners to share access to their Google Ads account, and now Google Ads has made it easier than ever.
Read MoreHow To Set Up Google Ads And Run Smart Campaigns
As a web developer and digital strategist, I’ve worked with hundreds of businesses over the last 15 years, and just about every single one has either asked me about Google Ads or paid me to run a campaign for them or show them how to set up a campaign.
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