WATCH READ In Facebook Ads Manager, there are several ways to create effective ads that will drive relevant traffic to your website, and ultimately be part of a larger strategy to drive conversions. We talk about this at length in our Facebook Ads Classes for Data Driven Academy – but there are more and more…
Read MoreWATCH READ Healthcare Product and Service based websites that feature persona-based navigation performed 20-30% better in terms of engagement rate than Healthcare websites that did not feature this. What does this mean? Well, think of who your exact target audiences are. They may be Nurses, CFOs and Chief Medical Officers. What the data is…
Read MoreWATCH READ I was asked to lead a marketing audience segmentation talk at Vanderbilt University’s Owen Graduate School of Management. The goal for this group of students was to create an email marketing campaign to Alumni to get donations. Basic, right? But we need to think through what’s relevant to each audience group in…
Read MoreWATCH READ The proof is in the data. According to our 2018 Data Download, a report compiled from more than 325 Google Analytics accounts, social media accounts for 15% of all website traffic, that’s HUGE (up over 9% from a year ago). At the top (volume wise) of this referral traffic from social? You…
Read MoreWATCH READ Want to increase your website traffic by 16x? The data proves it’s actually very simple. Well, hard work, but simple. Look, if your business is currently posting on your Facebook Business Page less than once per month, and you increase your post frequency up to 2 or more times per day, you…
Read MoreWATCH READ Anyone telling you brands can’t get reach and engagement off of Facebook or Instagram just honestly doesn’t know HOW TO. It’s that simple. The truth is always in the data. When we analyze the social media accounts we manage, including our own brands, we see two constants on Facebook. There are two main…
Read MoreWATCH READ Ever hear the phrase – “you should try to put yourself OUT OF BUSINESS every day?” As an entrepreneur, it’s one that resonates with me big time. As a super small digital agency proven capable of working on the largest of large projects that any big agency does, it’s a concept that doesn’t…
Read MoreWATCH READ Did you see this post? Even though we boosted it, and it got some engagement, there’s still an 80% chance you won’t see it. That’s why we post 3-5 times per day. This is due to Facebook’s algorithm, which only shows a certain amount of posts from brands users follow in their news…
Read MoreWATCH READ As you can imagine, I get asked a lot of questions on a daily basis from clients. I try to take the most common questions and roll them up into video and blog content here at Data Driven Design. One of the most frequent but really basic questions I’ve been asked lately is…
Read MoreWATCH READ Your fans, you know, the ones that like your Facebook page and follow you on social media. Do you know WHEN they’re online? Well, the truth is ALWAYS in the data my friends, and on these pay to play platforms like Facebook, you know as well as I do the challenge of reaching…
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