WATCH READ So by now you’ve surely heard about the Facebook Pixel and what it does, right? Okay, maybe you’re confused, and I get it, so here goes: The Facebook Pixel is a snippet of code that every website should have on it for two reasons: 1. It allows you to deploy Facebook ads…
Read MoreWATCH READ So this one is super relevant to brand marketers for franchises or any kind of chain (restaurants, coffee shops, office supply stores, cell phone companies, retail stores) – any business with multiple business locations. If you’re frustrated with multiple business pages representing each store location of your brand, you can and should create…
Read MoreWATCH READ As you can imagine, I get asked a lot of questions on a daily basis from clients. I try to take the most common questions and roll them up into video and blog content here at Data Driven Design. One of the most frequent but really basic questions I’ve been asked lately is…
Read MoreWATCH READ Your fans, you know, the ones that like your Facebook page and follow you on social media. Do you know WHEN they’re online? Well, the truth is ALWAYS in the data my friends, and on these pay to play platforms like Facebook, you know as well as I do the challenge of reaching…
Read MoreWATCH LISTEN READ Emily has an interesting background as a former fashion model in New York City. After growing up in Minnesota, she moved to NYC, dominated the fashion world, then found a love for blogging and social media around 2004-2007 as MySpace, Twitter and Facebook started to take over the digital landscape. As an…
Read MoreWATCH READ Over the last couple years, when I have talked to clients and prospective clients about Facebook Ads, there has been an immediate sense of disappointment and skepticism. To those that don’t immediately get it, I always show the data, proving – beyond a shadow of a doubt, that their audience is on Facebook.…
Read MoreWATCH READ Are your company’s Facebook Ads making money? Do you even know? Your digital agency or the person in-house running your Facebook Campaigns needs to know how to set-up purchase objective based ads, but perhaps most importantly, how to set the right columns in Facebook Ads Manager to determine whether or not those ads…
Read MoreWATCH READ The reason I positioned the headline of this blog in this manner, “Does Your Facebook Ads Company Know?” is because you really do have to be a practitioner of this craft on a daily basis to know these things. Facebook Ads Manager is like a culmination of 40 different car engines from different…
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