WATCH LISTEN READ What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, initially. 🙂 I kid. You see, when you go in to analyze the performance of your Facebook Ad in terms of generating sales to your eCommerce website, you need to go in and…
Read MoreREAD In our Data Driven Academy Deploying Digital Media (Facebook Ads) Class, we talk about the three phases of Facebook Ads: 1. Awareness 2. Consideration 3. Conversion Our recommendation for Facebook Ads “first timers” is typically to spend $1k per month for the first 6-9 months on Facebook “Awareness Objective” Ads. This increases eyeballs on…
Read MoreREAD You may be reading a bunch of headlines about changes to Facebook Custom Audiences, Facebook having to change their policies, and this, that and the other. Yes, it’s true, Facebook now requires “consent” for advertisers like us and our clients to use the custom audience feature that we all covet and talk about at…
Read MoreWATCH READ It’s one thing to find the data and analyze the data, but it’s another thing entirely to know how to USE the data to create great content. These videos break it down. 🙂 Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters…
Read MoreWATCH READ Here’s a helpful tip on how to get data from the Facebook Audience Insights tool to find out the opportunity that exists to grow your business via social media advertising. Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing…
Read MoreWATCH READ Here’s a great clip on how Facebook Ads are still the best value, and traditional TV advertising is dead. Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing Program, part of the Owen Graduate School of Business. For a…
Read MoreWATCH LISTEN READ We all know how much attention Instagram Stories get on a daily basis, right? Well, after the Facebook-owned platform that has more than 500 million daily active users copied Snapchat’s feature in 2016, popularity exploded, as user’s attention is all over “Stories.” Well, as an advertiser/marketer, did you know that you can…
Read MoreWATCH READ Time Saving Tips For Digital Marketers Are you running Facebook Ads? There’s a quick way to duplicate your campaign or ad set, keep your creative the same and change your targeting, schedule and budget – OR keep your targeting, schedule and budget the same but change your creative for testing. Thanks for reading,…
Read MoreWATCH READ Recently, my team and I went in to a client location and met with their entire sales team, conducting a video shoot with each individual member for the purpose of extracting real humanized content that would then be edited into :30 – :90 segments for deployment on social media, primarily Facebook and…
Read MoreWATCH READ In Facebook Ads Manager, there are several ways to create effective ads that will drive relevant traffic to your website, and ultimately be part of a larger strategy to drive conversions. We talk about this at length in our Facebook Ads Classes for Data Driven Academy – but there are more and more…
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