Posts Tagged ‘content strategy’
Business Owners: What's Your Email Marketing Strategy?
READ Email marketing has become a lost art. Marketers and Business Owners simply don’t know what to do, so they become completely paralyzed. They dwell on the following questions rather than taking action with the questions in mind. How often does your business send out email marketing messages? Have you figured out the right cadence?…
Read MoreHey Marketers: Websites ARE NOT Media Guides
READ Yo, so I get it. I feel you. I mean, I may seem like I don’t have as much experience as you, but I’ve been in the game for 18 years. I started with fax machines. Making copies. Making print pieces and passing them out by hand to the media. I mean, I know…
Read MoreWhy Humans Need Data
READ Humans in business cannot really function or be productive without data. Sorry, but it’s true in my experience. That’s why, when I see things like this on LinkedIn, it really makes my skin crawl. I understand after reading this several times, how it can go either way, as the original author of this post…
Read MoreThe Data Says: Use Hashtags In Your Instagram Stories: Data Driven Daily Tip 188
WATCH LISTEN READ Oh boy, PLEASE tell me your business is on Instagram. If it’s not, you need to start TODAY. Not only is there 1 BILLION monthly active users on the platform, but it’s really honestly very fun to use. It may be the single best content management and content creation platform that exists…
Read MoreWhy Content Marketers Need To Know About Instagram Stories Question and Answer Feature: Data Driven Daily Tip 187
WATCH LISTEN READ Believe it or not, the number one excuse (after “we don’t have enough time to do that”) from brand marketers and small business owners as to why they don’t consistently post on Instagram is: “we don’t know what to talk about, we’re not that interesting.” This is AFTER they’ve finally realized that…
Read MoreWhy You Need To Rework Your Podcast Strategy: Data Driven Daily Tip 185
WATCH LISTEN READ For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my strategy to see if listenership improved. I increased frequency to basically daily, or at least 4-5…
Read MoreWhy You Should Blog On Medium, And How To Grow Your Audience There: Data Driven Daily Tip 184
WATCH LISTEN READ What Is Medium.com? It’s a free place to blog from daily to weekly to monthly, but as long as you’re doing it consistently, it will do your business well. As of 2016, more than 60 million active users were on Medium, and we have reason to believe that audience size has close…
Read MoreHow Instagram Says To Use Instagram: Data Driven Daily Tip 177
WATCH LISTEN READ I’m a huge fan of using platforms the way that the platforms say to use the platforms. So today, I want to lift the hood into a part of Instagram that I guarantee most of you if not all of you haven’t seen yet. As content strategists, we’ve given clients and Data…
Read MoreStay Sticky: A Concept I'm HUGE On
READ “Staying Sticky” means always giving others a reason to want to work with you AND never giving others a reason NOT to work with you. I’m huge on this concept. It’s not easy to understand how to do, or how to execute, but it starts with thinking about always providing the most value and…
Read MoreUsing The Data: How To Cater Your Content To Your Audience Insights
WATCH READ It’s one thing to find the data and analyze the data, but it’s another thing entirely to know how to USE the data to create great content. These videos break it down. 🙂 Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters…
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